V106 - Marketing Assistant | Digital Advertising Specialist I

Job Duck

21d•$1,245 - $1,350•Remote

About The Position

Job Duck is seeking a highly skilled Digital Marketing Specialist to lead and optimize paid advertising efforts for a growing legal services organization. This role is ideal for a results driven professional who enjoys combining strategy, analytics, and creativity to generate high quality leads and drive measurable business growth. The successful candidate will take ownership of advertising campaigns across multiple platforms, continuously improving performance through data analysis, testing, and optimization. If you are proactive, detail oriented, and passionate about transforming marketing insights into impactful results, this opportunity offers the chance to make a meaningful contribution while working closely with leadership.

Requirements

Minimum of 3 years of hands on paid advertising experience with measurable lead generation results
Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns
Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns
Google Ads Certification required
Proven experience managing monthly advertising budgets of $5,000 or more
Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting
Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting
Experience with CallRail or similar call tracking platforms
Experience creating and maintaining performance dashboards
Familiarity with legal advertising policies and compliance requirements
Digital Marketing
Paid Advertising
Google Ads
Google Display Ads
Local Services Ads
YouTube Advertising
Meta Ads Manager
Facebook Advertising
Instagram Advertising
Campaign Management
Budget Management
Conversion Optimization
Lead Generation
Google Tag Manager
Google Analytics 4
CallRail
Performance Reporting
Dashboard Development
Data Analysis
Attribution Modeling
A B Testing
Audience Segmentation
Copywriting
Marketing Strategy
Attention to Detail
Organization
Responsiveness
Punctuality
Team Collaboration
Analytical Thinking
Problem Solving

Nice To Haves

Meta Blueprint Certification preferred
Prior experience in legal services, criminal defense, or a comparable professional services industry preferred
Spanish proficiency preferred

Responsibilities

Comply with company policies, procedures, and professional standards
Collaborate with intake and sales teams to evaluate lead quality and conversion performance
Develop and test audience segments including custom, lookalike, in market, and retargeting audiences
Create and maintain dashboards that provide visibility into marketing performance
Build, launch, manage, and optimize campaigns designed to generate qualified leads
Analyze campaign performance and implement data driven optimization strategies
Use feedback from intake and sales teams to improve targeting and eliminate low quality lead sources
Stay informed on platform updates, advertising trends, and legal marketing compliance requirements
Present campaign performance reports and recommendations directly to leadership
Own end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTube
Write and optimize advertising copy and headlines for high intent search traffic
Report on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality
Participate in weekly marketing and strategy meetings
Ensure accurate attribution for phone call and form submission conversions
Develop digital marketing advertisements for targeted audiences
Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies
Maintain organized campaign documentation, creative assets, and testing records
Maintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail
Conduct structured testing on creative assets, ad copy, audiences, and landing pages