Digital Advertising Specialist, Amazon Focus

iFixit•Chattanooga, TN

6d•Hybrid

About The Position

iFixit is seeking a Digital Advertising Specialist to manage their Amazon advertising channel end-to-end. This role involves owning a significant annual ad budget across Amazon US and EU marketplaces, focusing on driving return on ad spend. The specialist will be responsible for strategy, daily execution, campaign optimization, and connecting ad performance to key business drivers. The position also includes supporting new product launches, testing new ad formats, and potentially expanding to other paid channels over time. This is a hands-on role with significant budget responsibility and accountability.

Requirements

3+ years of hands-on experience running Amazon Advertising.
Experience building campaigns from scratch.
Comfortable owning a channel without constant management.
Genuinely analytical: ability to pull bulk operations files, work with spreadsheets, and derive recommendations.
Understanding that advertising cannot fix a bad listing and willingness to address listing quality issues.
Clear communication skills, especially with individuals not immersed in Seller Central.
Ability to translate advertising performance into actionable decisions for other teams and align Amazon strategy with other channel objectives.
Meaningful integration of AI into daily work, with the ability to demonstrate built solutions (beyond basic ChatGPT use).
A passion for repair and alignment with iFixit's mission-driven approach.

Nice To Haves

Experience with EU marketplaces, or working across multiple languages and currencies.
Experience with other retail media or paid channels (Walmart Connect, Google, Meta).
Familiarity with the Amazon Ads API or pulling ad data into a BI tool like Google Data Studio.
Experience with large or technical catalogs, especially compatibility-driven ones.

Responsibilities

Owning strategy and day-to-day execution across Sponsored Products, Sponsored Brands, and Sponsored Display, including keyword and ASIN targeting, bid management, budget pacing, and campaign structure.
Running Perpetua as the primary optimization platform and knowing when to override it.
Managing spend across Amazon US and EU marketplaces, considering differences in language, pricing, and competitive dynamics.
Owning ACOS and TACOS targets and defending spend decisions with data.
Connecting ad performance to listing quality, Buy Box, inventory health, review velocity, and pricing.
Building reporting that communicates performance to leadership and supports daily optimization.
Supporting new product launches with a repeatable ramp strategy for a large catalog.
Considering incrementality and the impact of Amazon ad spend on the overall business.
Testing new ad formats and placements, and providing recommendations on their value.
Over time, extending expertise to other paid channels such as Walmart, Google, and Meta.

Benefits

A career actively working to make the world better.
A repairable laptop, and any software needed.
Full benefits package.
Employer-subsidized health insurance through Anthem Blue Cross (medical, dental, vision, life insurance).
Stipend toward dependent coverage.
401(k) plan with 4% employer match.
Flexible vacation time + paid holidays.
Dependent Care FSA.
Generous stipends towards repair & wellness.
$400 towards a bike or alternative method of transportation.
A pair of headphones.
Team member discounts on parts and tools.
Charitable contribution matching (100% match on tax-deductible contributions).