Digital Advertising Specialist, Amazon Focus

iFixit•Chattanooga, TN

6d•Hybrid

About The Position

iFixit is seeking a Digital Advertising Specialist to manage and optimize their Amazon advertising channel. This role involves owning a significant annual ad budget across Amazon US and EU marketplaces, with a focus on driving measurable returns. The specialist will be responsible for strategy, day-to-day execution, and connecting ad performance to key business drivers. The position also offers the opportunity to expand into other paid channels over time and requires a hands-on approach with significant accountability.

Requirements

3+ years of hands-on experience running Amazon Advertising, including building campaigns from scratch.
Comfortable owning a channel with minimal direct management.
Genuinely analytical, with the ability to pull and analyze bulk operation files in spreadsheets to generate recommendations.
Understanding that advertising cannot compensate for a poor listing and willingness to address listing quality issues.
Ability to articulate and explain opinions on campaign structure.
Clear communication skills, with the ability to translate advertising performance for non-technical teams and align Amazon strategy with other channel objectives.
Meaningful integration of AI into daily work, with the ability to demonstrate practical applications beyond basic tool usage.
A passion for repair and alignment with iFixit's mission-driven approach.

Nice To Haves

Experience with EU marketplaces, or working across multiple languages and currencies.
Experience with other retail media or paid channels (Walmart Connect, Google, Meta).
Familiarity with the Amazon Ads API or pulling ad data into BI tools like Google Data Studio.
Experience with large or technical catalogs, especially compatibility-driven ones.

Responsibilities

Owning strategy and day-to-day execution across Sponsored Products, Sponsored Brands, and Sponsored Display, including keyword and ASIN targeting, bid management, budget pacing, and campaign structure.
Running Perpetua as the primary optimization platform and knowing when to override its suggestions.
Managing ad spend across Amazon US and EU marketplaces, considering differences in language, pricing, and competitive dynamics.
Owning ACOS and TACOS targets and defending spend decisions with data.
Connecting ad performance to listing quality, Buy Box, inventory health, review velocity, and pricing.
Building comprehensive reporting for leadership and daily optimization.
Supporting new product launches with a repeatable ramp strategy for a large catalog.
Focusing on incrementality and understanding if Amazon spend grows the overall business.
Testing new ad formats and placements, and providing recommendations on their value.
Over time, extending expertise to other paid channels such as Walmart, Google, and Meta.

Benefits

A career actively working to make the world better.
A repairable laptop, and any software needed.
Full benefits package: Employer-subsidized health insurance through Anthem Blue Cross (medical, dental, vision, life insurance).
Stipend toward dependent coverage.
401(k) plan with 4% employer match.
Flexible vacation time + paid holidays.
Dependent Care FSA.
Generous stipends towards repair & wellness.
$400 towards a bike or alternative method of transportation.
A pair of headphones.
Team member discounts on parts and tools.
Charitable contribution matching (100% match on tax-deductible contributions).