Digital Advertising Specialist

Rumpke Waste & Recycling•Colerain Township, OH

1d•Remote

About The Position

The Digital Advertising Specialist will work closely with the Sr. Digital Marketing Manager, this individual will take meaningful ownership of Rumpke’s paid media operation, driving execution and results across the full digital customer acquisition funnel for multiple service lines and regional markets. The ideal candidate is an experienced digital marketer with a strong command of paid media strategy, full-funnel campaign management, landing page optimization, and performance reporting. This role offers broad scope, real business impact, and close collaboration with digital and marketing leadership at one of the country’s largest privately-owned waste and recycling companies. This position is remote. Candidates within a reasonable daily commuting distance of Rumpke’s corporate headquarters in Cincinnati are strongly preferred.

Requirements

Strong expertise in Google Ads, YouTube Ads, Meta Ads, Tiktok Ads, LinkedIn Ads and other major digital advertising platforms
Proficiency in conversion tracking, UTM parameters, Google Tag Manager, and campaign attribution
Strong analytical skills with experience in Google Analytics 4, Looker Studio, or equivalent reporting tools
Comfort leveraging AI tools and marketing technology to improve efficiency, ad copy, creative testing, and reporting workflows
Excellent written and verbal communication skills with the ability to present results and strategy clearly to leadership
Self-directed and highly organized, with the ability to manage multiple campaigns and priorities in a fast-paced environment
Collaborative team player who is open to feedback and focused on shared goals
Minimum of 5 years of professional experience in digital advertising with proven results in lead generation and conversion-focused campaigns
Experience building and optimizing landing pages using tools such as Unbounce, Instapage, Webflow, or similar platforms
Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices
Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for campaign reporting, attribution, and performance
Legally eligible to work in the United States
Valid driver’s license (if applicable)
Must successfully complete pre-employment testing
Must be able to read and speak the English language

Nice To Haves

Bachelor’s degree in Marketing, Advertising, or a related field preferred

Responsibilities

Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, and additional platforms aligned with Rumpke’s various service lines and regional markets
Continuously improve campaign performance through A/B testing, bid strategy adjustments, audience refinement, and creative iteration
Manage advertising budgets efficiently to maximize return on ad spend and minimize cost per acquisition
Project and plan digital advertising budgets for annual planning cycles and individual campaigns, and model the impact of adjusted spend throughout the year to inform leadership decisions
Build and optimize landing pages that convert paid traffic into qualified leads and service inquiries
Design and manage end-to-end digital acquisition funnels, ensuring each stage moves prospects toward conversion with clear messaging and strong calls to action
Identify opportunities to improve funnel performance and implement best practices at every stage of the customer journey
Maintain accurate conversion tracking, UTM structures, and pixel configurations across all active platforms
Deliver regular performance reports to leadership, translating campaign data into clear insights and actionable recommendations
Partner with communications, sales, and customer service teams to ensure advertising aligns with broader marketing and business objectives
Stay current on platform updates, emerging trends, and industry best practices to keep Rumpke’s advertising competitive and innovative
Uphold Rumpke’s brand standards across all ad creative, landing pages, and digital touch points
Perform other duties as assigned