Digital Advertising Product Manager

CDS Global•New York, NY

5d•$85,000 - $110,000•Onsite

About The Position

Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM help inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact. This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location.

Requirements

Bachelor’s degree in Marketing, Business, Media or related field
2+ years experience in digital media, ad tech, or product marketing
Knowledge of OTT/CTV ecosystem and advertising technologies
Ability to translate strategy into tactical deliverables
Experience with roadmap development and go-to-market support
Strong collaboration and communication skills

Responsibilities

Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)
Collaborate with stakeholders to help define features, pricing, and competitive positioning
Develop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing
Track adoption, performance, and user feedback to inform iterations in the product development flywheel
Support GTM execution for product launches and enhancements
Partner with Ad Ops on implementation requirements and workflows
Gather feedback from advertisers and sales to influence roadmap
Enable sales through playbooks, product briefs, and training sessions