Digital Advertising (PPC) Strategist

Direct Online Marketing•Pittsburgh, PA

1d•Hybrid

About The Position

Since our foundation in 2006, DOM has effectively helped businesses experience growth through data-driven digital marketing campaigns. We emphasize a disciplined, transparent approach, and we won't be out communicated. If you want to experience what it's like to work at a full service digital marketing agency that does things a little bit differently than you've experienced in the past - we want to meet you! As a Digital Advertising (PPC) Strategist, you’ll set the optimal digital advertising strategy for the account management teams to hit our clients’ performance goals. These goals are virtually always related to direct business impacts like lead generation and e-commerce sales. You will also be responsible for ad campaign management, whether working with a team or by yourself, depending on the account. What You’ll Do Our clients rely on DOM to help them meet direct marketing goals such as increasing leads or driving e-commerce sales. You will be responsible for developing and modifying strategic digital advertising plans to help them reach their goals. In addition to setting the strategy, for some accounts you will also be responsible for either fully managing accounts or working in conjunction with other team members, depending on scope.

Requirements

You bring 5+ years of marketing experience, at least 3 of which in digital advertising (including search engines) specifically.
Heavy execution and strategic development of Google Ads and other search engine advertising campaigns
Managing and directing social media, video, shopping, and display advertising campaigns for both lead generation and e-commerce sales
Designing digital campaigns as part of an overall marketing strategy
Analyzing data to communicate highlights, opportunities, and next steps
Competitor and market research
A Bachelor’s degree or greater, or equivalent work experience in marketing
Strong analytics knowledge
A/B and multivariate testing
Intimate familiarity of sales and marketing funnels
Creative problem solving
Outstanding computer skills
Excellent written and verbal communication

Nice To Haves

Agency experience
Marketing automation and CRM tool implementation
Execution in all core aspects of SEO, including on-site optimization and off-site outreach
Performance analysis via website analytics and SEO tools (e.g. SEMRush, GSC, Google Analytics, etc.)
Foreign language skills or strategic guidance of foreign campaigns

Responsibilities

Developing and executing well-planned search engine and other digital advertising strategies for a variety of clients
Proactively modifying strategies monthly and as needed based on the performance of major KPIs, account metrics, or client needs
Working with clients on developing or refining strategic goals during onboarding and throughout campaigns
Developing and executing experiments for all relevant digital advertising tactics, channels, and other elements
Clearly communicating the progress of strategic plans to meet outlined objectives both internally and, as needed, externally
Working within digital advertising platforms to execute campaigns and optimize for performance