Digital Advertising Operations Specialist

Dow Jones•New York, NY

1d•$70,000 - $90,000

About The Position

The Digital Advertising Operations Specialist plays a key role in the functioning of the ad operations group. You will be responsible for the daily management of client campaigns and driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign pacing reports, and reviewing the status of campaigns to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.

Requirements

2-3 years of online ad trafficking experience or relevant exposure to Advertising industry via Internships
Ability to multi-task, and work efficiently within a high-paced changing environment
Some experience in ad serving tools and order management systems (i.e GAM, Operative, Megaphone, etc.)
Strong organizational and time management skills
Strong analytical and problem-solving skills
Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments
BA/BS preferred or experience in lieu thereof

Responsibilities

Implement and manage digital and audio advertising campaigns, including direct and programmatic guarantee orders
Monitor delivery of campaign from beginning to end and optimize as needed
Monitor delivery and find ways to optimize based on clients' success metrics
Produce weekly reports outlining campaign performance
Meet, twice, weekly with the sales and planning team to go over client campaigns and weekly reports
Campaign reporting utilizing analytical and proprietary tools
Performs proactive daily analysis and campaign optimization
Interact with internal as well as external clients including but not limited to coordination and consultation to ensure a successful advertising campaign
Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units
Follow up with immediate action & provide concise, timely feedback within the deadlines established
Self-manage tasks/schedule for effective and efficient time management
Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.