Digital Advertising Manager - Emerging Businesses Group

CMC•Alpharetta, GA

About The Position

As part of the Center of Excellence team within the EBG’s Marketing Operations group, the Digital Advertising Manager is responsible for strategy development, campaign setup, and optimization of digital advertising globally across all EBG business lines. The Digital Advertising Manager will drive performance in key metrics like new contacts and lead generation, set best practices and governance policies, and explore new advertising opportunities as they become available.

Requirements

5+ years of related experience in digital advertising
Knowledge of Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads required
Strategic thinker and hands-on executor, equally comfortable thinking strategically at a high level and personally driving initiatives forward
Strong analytical and problem-solving skills, with the ability to make data-driven decisions
Excellent verbal and written communication skills
Comfortable presenting advertising strategy and results to senior leaders
Ability to build relationships with internal clients and stakeholders
Able to quickly learn all EBG lines of business and stay engaged with internal departments to continuously learn new products and features

Nice To Haves

Construction industry experience preferred
B2B and eCommerce experienced preferred
Knowledge of Google Tag Manager and reddit Ads preferred

Responsibilities

Collaborate with the other marketing teams to enable their day-to-day activities by aligning processes, implementing best practices, driving efficiencies, adopting new technologies, and optimizing performance
Develop and manage a customized digital advertising strategy (encompassing PPC, display, and paid social) supporting the needs of each business line for the Emerging Businesses Group globally
Plan, setup, monitor and optimize ongoing “evergreen” and campaign-specific advertising campaigns
Incorporate and balance both “evergreen”/always-on advertising and time-limited/campaign-specific advertising covering all stages of the marketing and sales funnel
Support the Marketing team to set individual campaign goals, audiences, call to action and budget, provide advice as appropriate
Set up new campaigns, build custom audiences, and set up conversion tracking
Monitor in-flight campaigns, optimize for best performance
Measure and report on KPIs
Serve as the subject matter expert (SME) for related digital tools, including but not limited to Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads
Set CMC up for future success by identifying and testing new digital channels and tools