Digital Advertising Associate

GoodPower

4d•Remote

About The Position

GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us. We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like: renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time. GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy. In this position, the Digital Advertising Associate will work to advance the programmatic and strategic growth of GoodPower through implementing, managing, and improving GoodPower’s paid advertising campaign strategies in key states and nationally. They will work to strengthen GoodPower’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for GoodPower’s current and future white label entities. This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full-time, remote position based in the United States. The Digital Advertising Associate will work from home, meet regularly by video chat with GoodPower team members and partners, and conduct the majority of activities both online and in-person, when safe. The Digital Advertising Associate must be available for travel within the United States to participate in staff retreats and/or conferences.

Requirements

3 plus years of experience in the digital marketing or digital organizing field
Strong analytical skills with the ability to set priorities, and complete work and meet deadlines with minimal supervision
Strong Excel or Google Sheets skills
Self-starter with strong organizational skills and creativity and can take big-picture strategy and couple it with strategic implementation.
Familiarity with digital tools (eg. GSuite, Slack, Canva, Jira, etc.)

Nice To Haves

Experience building, managing, and evaluating paid advertising campaigns within Facebook Ads Manager and Google Ads
Experience working with Google Tag Manager, Facebook Pixel, and other event-tracking mechanisms
Copywriting experience
Graphic design experience

Responsibilities

Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
Leverage retargeting and segmentation to increase retention and campaign effectiveness.
Implement new tracking and reporting methods to enhance performance insights.
Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
Support the development team with funder collateral, including campaign impact reports and presentations.
Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting.
Monitor and analyze KPIs; provide actionable recommendations for optimization.
Research and test innovative strategies to expand reach, engagement, and efficiency.
Stay current on audience sentiment, platform innovations, and industry trends