Digital Adoption Specialist

Riggs Cat•Little Rock, AR

9h•Hybrid

About The Position

The Digital Adoption Specialist is responsible for driving client engagement across the Caterpillar digital ecosystem, ensuring customers actively use the platforms that power uptime, reduce total cost of ownership, and improve operational decision-making. This role bridges the gap between available technology and executed client behavior—turning digital capability into measurable business results through structured onboarding, field engagement, and ongoing adoption management.

Requirements

Ability to quickly learn and navigate software platforms, troubleshoot issues, and communicate functionality in clear, business-relevant terms
Strong presentation and communication skills, with confidence leading both in-person and virtual client engagements
Self-directed work style with the ability to manage a hybrid schedule across field and remote environments
Proficiency with Microsoft Teams, CRM/project management tools (e.g., Monday.com), and standard business applications
Valid driver’s license and willingness to travel throughout the assigned territory
Alignment with Riggs CAT core values and commitment to client success

Nice To Haves

Bachelor's Degree
Experience in heavy equipment, construction technology, SaaS adoption, or customer success
Familiarity with Caterpillar systems, telematics platforms, or equipment management workflows

Responsibilities

Own the end-to-end digital activation process for assigned clients, including onboarding to Cat Central, parts.cat.com, VisionLink, and related platforms
Conduct in-person and virtual client meetings to demonstrate platform functionality and align tools with operational needs
Lead structured onboarding journeys that move clients from initial setup to advanced feature utilization
Maintain and manage a prioritized client engagement pipeline, tracking activation and usage stages
Identify and re-engage dormant or underutilized accounts through targeted outreach and support
Partner with sales and service teams to ensure digital adoption is embedded into machine delivery and ongoing customer relationships
Serve as a subject matter expert across Caterpillar’s digital tools, translating technical capabilities into practical, role-specific use cases
Develop client-facing materials, including demos, guides, and onboarding resources aligned with Riggs standards
Monitor performance metrics and provide reporting on adoption rates, engagement trends, and growth opportunities