Digital Account Executive

2060 Digital•Saint Paul, MN

4d•Onsite

About The Position

The Digital Account Executive is responsible for meeting and exceeding sales budgets for spot, digital, and new direct business. This role involves prospecting new businesses, preparing and delivering sales presentations that include customer needs analysis, research, and creative business solutions. The executive will follow up on pending business, update the CRM system, and collaborate with other departments to create effective promotional sales solutions for clients. Additionally, they will present to agency personnel, sell station audience attributes, and provide exceptional customer service to direct and agency accounts through regular in-person contact. The role also includes obtaining credit approval for new accounts, ensuring timely payments, and assisting with collections for past due accounts. Proficiency in sales software and attendance at special events (which may occur after business hours and on weekends) are required. The executive must complete written business requirements, attend sales meetings and training, and stay informed about trends in the digital and broadcast advertising industry. Maintaining reliable attendance, working cooperatively with others, and completing other requested duties are also essential.

Requirements

2-3 years previous sales, advertising, digital sales, or media experience preferred.
Knowledge of, and familiarity with, (or ability to learn) broadcasting and digital terminology and methodology preferred.
Ability to understand the features and benefits of advertising and competitive media.
Familiarity with Microsoft Word for Windows; sales software knowledge helpful.
Excellent written and oral English language communication skills.
Experience developing presentations for the purpose of direct-business selling and ability to effectively present and communicate.
Ability to respond to questions appropriately and think on feet.
Establish and maintain customer relationships; communicate effectively with a wide range of personalities in a professional and courteous manner.
High level of initiative and ability to work independently required.
Must have a commitment to customer-focused selling.
Not afraid to make cold calls and create new relationships.
Must have reliable transportation, a valid driver's license and a safe driving history as determined by the Company for the purpose of meeting clients and attending events. (Driving record will be checked.)
Demonstrate effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a "positive can do attitude" are required.
Ability to read, hear and speak clearly and follow both oral and written direction.
Ability to think critically, analytically, creatively and logically; and to articulate information in clear, concise manner to others.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.).
Sit and/or stand for extended periods of time.
Average pushing and pulling, bending and stooping.

Nice To Haves

Sales software knowledge helpful.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets including spot, digital, and new direct business.
Prospect new businesses on a weekly basis.
Prepare and complete sales presentations with decision makers.
Make presentations to include a customer needs analysis, research and supporting documentation, and creative business solutions.
Follow up and close all pending business in a timely manner.
Update CRM on progress of pending business and activity.
Work closely with other departments in creating effective promotional sales solutions for clients.
Create and make presentations to agency personnel, including selling and pre-selling the station audience attributes.
Provide exceptional customer service to direct and agency accounts.
Personally contact each active account regularly- defined as an in-person meeting, including the presentation of pertinent sales information.
Obtain credit approval for new accounts.
Ensure all accounts are paid in a timely manner. Follow up and assist in the collection process for past due accounts.
Utilization of and proficiency with Sales software.
Attend special events, such as remotes and broadcasts, which involve clients. These events may occur after business hours and on weekends.
Complete all written business requirements within established deadlines. These requirements include but are not limited to: forecast reports, pending business updates, written orders and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with manager and other necessary meetings and training as required.
Have a thorough understanding of rates, promotions, inventory, and personnel.
Continue to learn and stay abreast of trends in digital and broadcast advertising industry.
Maintain regular, reliable attendance.
Work cooperatively and collaboratively with others. Build working relationships with co-workers, customers, vendors and the general public.
Complete other duties as requested and needed.