Developer Marketing Manager

Shippo

14d•$136,000 - $184,000•Remote

About The Position

Shippo is seeking a Developer Marketing Manager to own our presence and voice across key developer communities. This role involves building and nurturing relationships with developers, identifying and cultivating developer champions, and monitoring developer forums for conversations about Shippo. You will partner with Product and Engineering to ensure developer documentation is a growth driver, own the developer-facing content strategy, and align marketing programs with in-product moments. Additionally, you will develop and execute a content plan targeting developers, establish Shippo as a credible voice in the shipping and logistics API space, and identify key developer conferences and events for presence. You will also design, manage, and execute hackathons and represent Shippo at developer conferences and meetups. This role serves as the internal voice of the developer community, bringing feedback to Product, Engineering, and GTM leadership, and collaborating with Product Marketing and Demand Generation teams. You will define and own the KPIs for developer marketing.

Requirements

4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community building.
Deep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions.
Experience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentation.
Hands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-up.
Comfort with APIs and developer tooling at a conceptual and hands-on level.
Understanding of product-led growth (PLG) and self-serve go-to-market motions.
Experience with developer-focused marketing at an API platform, SaaS, or infrastructure company.
Strong written communication skills.
Data-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what’s working.

Nice To Haves

Experience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocate.
Shipping, logistics, e-commerce, or fintech experience a strong plus.

Responsibilities

Own Shippo’s presence and voice across key developer communities including Reddit, GitHub, Stack Overflow, Hacker News, and Dev.to.
Build and nurture relationships with developers, indie hackers, and technical founders.
Identify, cultivate, and activate developer champions and power users.
Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations.
Ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver.
Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content.
Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion.
Identify documentation gaps and content opportunities.
Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters.
Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership.
Identify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence.
Build programs to seed Shippo’s visibility in channels where developers discover new tools and APIs.
Design, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons.
Identify and manage Shippo’s presence at developer conferences and meetups.
Measure the downstream impact of developer events on self-serve signups, API activations, and community growth.
Serve as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadership.
Collaborate with the Product Marketing team to align developer messaging with broader GTM positioning.
Work with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequenced.
Define and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipeline.

Benefits

Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents)
Pets coverage
Take-as-much-as-you-need vacation policy
Flexible working hours
One week-long company wide winter slow down
3 Volunteer Days Off (VTOs)
WFH stipend
Charity donation match up to $100
Dedicated programs, coaching, tools, and resources for your professional and career growth
Individual learning stipend for personal and focused growth
Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
Equity