Marketing Cloud Developer

#REF!•Arlington, TX

6h•Remote

About The Position

This role is for a Marketing Cloud Developer at Texas Health, focusing on developing direct marketing strategies for consumer-focused product lines. The position involves serving as a system support administrator and technical expert for Salesforce Marketing Cloud (SFMC), translating business needs into technical solutions, and collaborating with development teams. The role requires designing and managing consumer journeys, creating templates and emails, and mentoring internal teams on SFMC capabilities. A significant portion of the role involves project delivery within an Agile framework, troubleshooting complex problems, and ensuring compliance with company policies. Additionally, the developer will act as a champion for marketing automation strategies, defining key metrics, measuring results, and reporting on KPIs to ensure strong ROI and successful outcomes.

Requirements

Bachelor's Degree in Marketing, Information Technology, Computer Science, Business Admin or relevant field.
4 Years Related Experience.
2 Years Experience with Salesforce Marketing Cloud (previously Exact Target).
Knowledge of continuous improvement and change management
Excellent written and verbal communication skills
Knowledge of health care industry and trends.
Excellent critical thinking and analytics
Strong interpersonal skills and the ability to successfully interact and communicate with all professional and leadership levels throughout the organization.
Committed to exceeding expectations in performance and leadership.
Results oriented and exhibits attention to detail.
Visionary and innovator willing to take calculated risks to improve internal and external engagement.
Proficiency in Microsoft Office
Experience with email and/or marketing automation software and integration with databases
Experience in Salesforce Marketing Cloud (SFMC) (previously ExactTarget)
Experience utilizing Journey Builder with understanding of Audience Builder configuration
Familiarity with Salesforce Customer Data Platform (CDP)
Strong planning, organizational development, critical thinking and decision-making skills
Familiarity with Agile principles
Broad understanding of Salesforce Marketing Cloud
A demonstrated ability to work within a team and build consensus towards a strategic direction
Strong understanding of technical concepts and be able to use them to execute proof of concepts and experimentation with development teams as well as product delivery and support
Ability to interact with Solution Architecture teams with projects using Agile
Critical Thinker (Curiosity, Awareness, being decisive, Compassionate, Think analytically, Creative, Willingness, Compassionate and honesty)
Exemplifies and serves as a champion for Texas Health’s guiding principles - Mission, Vision, Values and the Texas Health Promise.
Sedentary Physical Demands

Nice To Haves

Experience in Health Care industry.
Passion for leveraing the dynamic, shifiting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectives.
Good to expertise experience in Excel and/or Good to expertise experience in Tableau

Responsibilities

Develop organization’s direct marketing strategies for consumer-focused product lines and touchpoints, including hospitals, employed physician practices, joint ventures, new products and services.
Serve as a system support administrator for Salesforce Marketing Cloud.
Serve as technical expert on new project initiatives and participate in application design sessions.
Translate business and marketing challenges into well-designed solutions.
Collaborate with internal feature development teams to determine best path for Salesforce MC/CH platform implementations.
Work with product line strategists and other business owners to develop and design consumer journeys.
Seek new and innovative methods of driving business results with focus on measurement and outcomes.
Formulate system scope and objectives, develop detailed design specifications, and translate system function/features to programming specifications.
Mentor internal teams on how to best leverage SFMC platform capabilities.
Analyze information to recommend, and plan delivery of new journeys or modification of an existing journeys.
Analyze user needs and requirements to determine feasibility of design within time and cost constraints.
Confer with Health Cloud Admins and/or project managers to obtain information on limitations or capabilities.
Confer with systems analysts, engineers, and others to obtain information on project limitations and capabilities, performance requirements and interfaces.
Consult with customers or other departments on project status, proposals, or technical issues, such as system design or maintenance.
Create Templates, Emails, Data Extensions, and Triggered Send Interactions within Email Studio.
Prep dynamic content data files for import utilizing Microsoft Excel.
Design and manage Synchronized Data Objects.
Team up with internal and external resources to understand the project timeline and operations.
Work in Agile Team to meet changing needs and requirements, developing, executing and managing Agile stories within defined scope.
Establish and maintain high-quality relationships with all cross-functional areas within Business Services.
Understands client business needs, Health Cloud platform capabilities, and requirements. Resolves issues in a thorough and timely manner.
Troubleshoot complex problems, gap analysis and process improvement.
Responsible for compliance with applicable Texas Health policies and procedures.
Work with department, divisional management and sponsor to gain agreement for resolution on issues and risks.
Participate in strategic planning meetings with the key stakeholders and manage expectations in terms of support and delivery.
Serve as champion for the brand in deploying marketing automation approaches.
Work with marketing strategist and/or other business owner to identify key metrics aligned with marketing automation strategies designed to drive business results.
Meet deadlines while jugging multiple priorities and projects.
Measure and share results of marketing automation approaches, working to ensure strong ROI and successful outcomes; monitor and report KPIs.