Designer, Shopper

Sazerac Company•Jeffersontown, KY

3d•$71,000 - $106,000•Remote

About The Position

As a Designer supporting Shopper Marketing, you will create visual brand experiences across marketing and advertising platforms, with a focus on retailer-specific point-of-sale materials. You will also support the development of digital marketing tools while collaborating on project management and creative exploration. The role involves interpreting client briefs, developing distinctive visual worlds, creating benefit visualizations, writing copy, building brand toolkits, and using client feedback to improve creative work. In some cases, the Designer may coordinate outside design resources for overflow work. The Designer develops retailer-specific marketing and point-of-sale materials across channels and formats, translating briefs into compelling visual concepts and retail-ready creative aligned with brand strategy and retailer requirements. The role creates and evolves campaign assets and benefit-driven visualizations, supports digital and retail content across consumer touchpoints, and ensures consistency across campaigns and retailers. The Designer works with marketing, shopper marketing, production, and external vendor partners; manages multiple projects and deadlines; and may coordinate external designers or freelancers.

Requirements

Bachelor’s degree in graphic design, visual communication, advertising, or a related field, or equivalent professional experience.
3–6 years of experience in graphic design, retail design, shopper marketing, or brand design roles.
Strong portfolio demonstrating retail marketing, visual storytelling, campaign development, and brand-building capabilities.
Advanced proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
Experience designing retailer-specific point-of-sale materials and adapting creative across multiple retail environments.
Strong understanding of layout, typography, composition, and brand systems.
Ability to interpret strategic briefs and translate them into compelling visual solutions.
Experience managing multiple projects and timelines in a collaborative, fast-paced environment.
Strong communication, presentation, and organizational skills.

Nice To Haves

Experience in consumer packaged goods (CPG), spirits, beverage alcohol, or retail-focused industries.
Experience developing digital retail assets, ecommerce content, or omnichannel marketing materials.
Familiarity with print production processes and preparing files for vendor or production handoff.
Experience collaborating with legal, regulatory, or retailer-specific approval processes.
Exposure to copywriting, campaign messaging development, or conceptual ideation.
Experience managing freelancers, external agencies, or production vendors.

Responsibilities

Develop and execute retailer-specific marketing and point-of-sale materials across a variety of channels and formats.
Translate client briefs into compelling visual concepts and retail-ready creative solutions aligned with brand strategy and retailer requirements.
Create and evolve distinctive visual worlds, campaign assets, and benefit-driven visualizations that strengthen brand storytelling at retail.
Support the development of digital marketing tools and retail content across multiple consumer touchpoints.
Ensure consistency across campaigns and retailers.
Incorporate client and stakeholder feedback to refine and improve creative work.
Collaborate with marketing, shopper marketing, production, and external vendor partners to ensure seamless execution.
Manage multiple projects simultaneously while maintaining creative standards and meeting deadlines.
In some instances, coordinate and manage external design resources or freelancers to support overflow work and production needs.