Design Systems Designer

Genius AI•New York, NY
•Hybrid

About The Position

Genius AI is seeking a Senior Design Systems Designer to own and evolve its design system as the company grows, invests in AI, and completes a company-wide rebrand in partnership with Porto Rocha. The role will shape the system’s vision, raise design craft, and enable designers and engineers to work effectively across the product. The successful candidate will take ownership with minimal oversight, influence cross-functional partners, and help set the direction of design systems at Genius AI over the coming years. The role is hybrid and requires the candidate to be commutable to the company’s New York City headquarters, with 3–4 days per week in the office. Tuesdays and Thursdays are specified office days.

Requirements

  • At least 4 years of product design experience, with significant hands-on focus on design systems, component libraries, or design infrastructure.
  • A portfolio demonstrating strong UI craft and end-to-end product thinking.
  • A proven record of owning and scaling a design system in a production environment, including leading rather than only contributing.
  • Expert-level Figma skills, including components, variables, auto layout, libraries, and prototyping.
  • Strong systems thinking, including the ability to identify patterns, account for edge cases, and design for scale.
  • Ability to collaborate across functions and align engineers, product managers, and designers around shared standards without heavy oversight.
  • Ability to clearly articulate and defend design decisions.
  • A mobile-first design mindset.
  • Experience contributing to design-system areas such as tokens, accessibility, developer collaboration, documentation, and contribution models.
  • Empathy for customers and a desire to understand their needs, with an interest in empowering small business owners.
  • Must be commutable to the New York City headquarters and able to work in a hybrid environment 3–4 days per week.

Nice To Haves

  • Experience with Storybook, Tokens Studio, or Style Dictionary.
  • Experience with a rebrand or platform evolution.
  • Curiosity about AI tools such as Cursor or Claude.

Responsibilities

  • Own the vision and execution of the design system, define standards, drive adoption, and evolve it as the product scales.
  • Architect and maintain a robust component library with documented, reusable UI components for mobile and web.
  • Lead development of design tokens, Figma libraries, variables, and naming conventions to support a scalable, consistent visual language.
  • Drive the design-to-development handoff and partner with engineering to connect Figma designs with production and reduce release friction.
  • Champion accessibility, quality, and craft standards across components and patterns.
  • Own design-system documentation and governance so the system is understandable, adoptable, and open to contributions across the organization.
  • Help deliver the company-wide rebrand by systematizing the new visual language and applying it consistently across the product.
  • Identify and implement tooling efficiencies, including AI-powered workflows, to improve team velocity and output quality.
  • Mentor and collaborate with designers to raise the broader team’s craft level.
  • Influence the design systems team’s roadmap and prioritization with a strategic point of view.
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