Design Director, PR & Communications

Resident

3d•$140,000 - $150,000•Remote

About The Position

Resident is seeking an experienced Design Director, PR & Communications to lead the creative direction and visual execution of internal and external communications across the organization. Reporting to the VP of Brand & Creative, this role will serve as a key steward of brand integrity while helping shape how our parent company, Ashley Furniture, communicates to employees, partners, media, leadership, and customers. This role requires a highly strategic and editorial-minded creative leader with exceptional taste, strong communication instincts, and the ability to translate complex ideas into clear, compelling visual storytelling. The ideal candidate brings a balance of creative excellence, organizational leadership, operational rigor, and hands-on execution. You will lead a team responsible for developing communication-driven creative across presentations, executive communications, PR campaigns, social content, events, internal initiatives, and brand storytelling moments — ensuring every touchpoint feels cohesive, elevated, and aligned with Ashley’s evolving brand identity.

Requirements

8+ years of professional design experience with progressive leadership responsibilities
Proven experience leading brand and communication-focused creative initiatives across multiple channels
Strong portfolio demonstrating excellence in brand systems, editorial design, presentations, campaigns, and visual storytelling
Exceptional typography, layout, and visual storytelling skills
Deep understanding of brand strategy, communications design, and audience engagement
Advanced proficiency in Adobe Creative Suite, Figma, Keynote/PowerPoint, and collaborative design tools
Experience developing scalable templates, systems, and brand guidelines
Strong presentation and stakeholder management skills
Ability to communicate creative rationale clearly and confidently to senior leadership
Strategic thinker with a highly collaborative mindset
Strong creative instincts paired with operational discipline
Calm under pressure with excellent prioritization and organizational skills
Passionate about mentorship, team development, and creative excellence
Forward-thinking and adaptable in a rapidly evolving creative landscape
Reside and be authorized to work within the United States

Nice To Haves

Experience working within retail, consumer, lifestyle, or agency environments preferred

Responsibilities

Lead and evolve the visual identity of Ashley’s internal and external communications
Ensure consistency and brand integrity across all communication touchpoints, including executive messaging, PR initiatives, presentations, events, internal campaigns, social, and marketing collateral
Partner closely with PR, Communications, Marketing, HR, and Executive Leadership teams to translate business objectives into compelling creative solutions
Help define and maintain communication-focused brand systems, templates, and style guides
Elevate the overall quality, clarity, and sophistication of Ashley’s visual storytelling
Oversee the development and approval of creative assets across digital, print, experiential, and presentation-based communications
Provide hands-on creative direction while maintaining a high standard of design excellence and attention to detail
Develop compelling visual narratives that simplify complex information and strengthen audience engagement
Bring an editorial mindset to storytelling, layout, typography, motion, and content hierarchy
Ensure work is both visually impactful and strategically effective
Inspire, mentor, and develop a team of designers and creative contributors
Foster a culture of collaboration, curiosity, innovation, and accountability
Balance creative quality with speed and efficiency in a fast-paced environment
Help refine workflows, processes, and creative operations to improve scalability and execution
Manage multiple priorities and stakeholders while maintaining strong organization and communication
Explore and implement new creative technologies, including AI-assisted design workflows and emerging content tools
Stay current on industry trends, communication design, editorial systems, and evolving creative platforms
Identify opportunities to improve efficiency, consistency, and creative impact through technology and process improvements