Deputy Digital Director

Project 26 Pennsylvania

1d•$6,500 - $7,120•Hybrid

About The Position

Project 26 is seeking a Deputy Digital Director to support its statewide digital strategy. This role involves overseeing the organization's social media and content creation pipeline, supporting digital organizing efforts, and managing paid media programs to drive action and translate online engagement into votes. The goal is to organize and inspire thousands of Pennsylvania youth to vote in the 2026 Primary and General Elections.

Requirements

Min 1 year of direct experience in digital communications, political campaigns, advocacy, or social media strategy
Experience managing staff or leading a digital team
Deep understanding of Instagram and TikTok growth mechanics
Strong political instincts & ability to translate complex issues into culturally fluent content
Comfortable operating in a fast-paced, high-pressure electoral environment
Passionate about youth civic engagement and student-led power

Nice To Haves

Experience scaling multi-account digital programs
Background in Pennsylvania politics or youth organizing

Responsibilities

Own cross-platform strategy for Instagram, TikTok, and emerging platforms
Monitor analytics daily and adjust strategy in real time
Lead experimentation on trends, formats, and platform shifts
Directly manage two Digital Organizers
Oversee performance, workflow, and content quality
Coach team members to improve political messaging and platform fluency
Set quality control standards and ensure message discipline
Build scalable systems for fellow onboarding, feedback, and performance tracking
Lead platform response during breaking political moments
Ensure content connects electoral stakes to student life
Align digital messaging with organizing, communications, and data teams
Maintain dashboards and track KPIs across all accounts
Identify underperforming accounts and implement growth interventions