Demo & Retail Experience Manager

Big Green Egg, Inc.•Atlanta, GA

10h•Onsite

About The Position

The Demo & Retail Experience Manager serves as Big Green Egg’s Demo Experience architect - conceiving, building, and leading a team to offer a unique, hands on, customer experience that will be the brand’s flagship live‑fire outdoor cooking demonstration experience. This role exists to bring Big Green Egg’s purpose to life, Live! - gathering families, friends, and neighbors around the fire - by architecting immersive, hands‑on experiences that allows customers to feel and connect with the Egg and the accessories in the product system around the Egg before choosing to buy. Or if they already own an Egg and simply want to learn more about how to use it in different ways. The primary focus is architecting and executing the demo experience as well as managing the team and operations to make the Demo experience a success. This means crafting intentional moments with genuine hospitality including but not limited to live product trial, how to use education, telling the story of Ed Fisher and the company’s history, and telling the history and story the Egg including why it is a superior cooking device. This role is not traditional retail selling; however, products will be available to sell and selling products is part of the experience and teams’ responsibilities, and thus the role. The Long-Term Vision! Once proven successful locally, the Demo experience will be scaled nationally. This position requires an outdoor cooking experience visionary, a people leader with operational instincts, an entrepreneurial mindset, and a passion for live‑fire cooking. The Demo & Retail Experience Manager will build, lead, and inspire a team capable of imagining, architecting and delivering a consistent, premium experience that embodies Big Green Egg’s brand standards.

Requirements

Proven track record designing and leading experiences in experiential retail, hospitality, events, or premium consumer environments.
Demonstrated ability to build and manage teams, including hiring, training, and performance management.
Strong operational background with experience running programs, schedules, and budgets.
Strong communication, organization, and leadership skills.
Willingness to work flexible hours, including evenings and weekends, to support live‑fire programming.
Must be able to lift, carry, and move merchandise and equipment weighing up to 40 pounds and perform physical tasks associated with product handling and setup.

Nice To Haves

Passion for grilling, outdoor cooking, or live‑fire experiences strongly preferred.
Experience sourcing local partners or managing vendor relationships is a plus.
Entrepreneurial mindset with comfort prototyping, iterating, and scaling experience concepts into repeatable frameworks.
ServSafe Certification is preferred

Responsibilities

Architect Big Green Egg’s product demonstration experience - owning its intentional design, execution, and continuous evolution.
Plan and orchestrate live‑fire demo programming several days per week, curating moments that allow guests to cook, learn, and connect with Big Green Egg products firsthand.
Design repeatable experience frameworks, schedules, and standards that can be blueprinted and scaled nationally.
Craft each experience to intentionally reflect Big Green Egg’s core values of hospitality, authenticity, and community.
Gather guest feedback and performance insights to iterate on the experience and inform national rollout.
Identify, curate, and manage partnerships with local and regional food suppliers, ingredient partners, and complementary brands that enrich and deepen the crafted experience.
Source high‑quality food items and supporting materials that elevate the live‑fire experience while aligning with brand values.
Build relationships that support consistency, quality, and authentic storytelling within the experience.
Build, define, and lead the team responsible for bringing the live‑fire experience architecture to life.
Hire, train, schedule, and manage full‑time, part‑time, and volunteer team members.
Set clear expectations, roles, and performance standards aligned with delivering a premium hospitality experience.
Provide ongoing coaching, feedback, and development to ensure team members can confidently and authentically deliver the brand experience.
Address performance issues directly, including corrective action.
Foster a culture of accountability, collaboration, and pride in craftsmanship.
Oversee the day‑to‑day operations that support the experience architecture, including inventory, product readiness, safety, and guest flow.
Track and manage the monetary top‑line and bottom‑line performance tied to experiential retail outcomes.
Build systems to manage traffic through the demo experience potentially including reservations.
Ensure operational consistency, cleanliness, and safety during all live‑fire activities.
Ensure compliance with local laws and standards with respect to Demo experiences, culinary, and retail.
Manage inventory in the retail environment and in the Demo experience to ensure the teams and customers have what they need when they need it.
Partner cross‑functionally to ensure the experience design aligns with and amplifies broader brand initiatives.
Develop and manage budgets related to staffing, food sourcing, supplies, and experience execution.
Monitor financial performance to ensure efficient use of resources while maintaining premium quality.
Identify opportunities to optimize costs and increase impact without compromising the guest experience.