Demand Generation Sr Manager - Customer Experiences for Slack

Salesforce•Seattle, WA

About The Position

This role sits at the intersection of field marketing, demand generation, and sales activation — and is responsible for ensuring Slack's presence, visibility, and measurable impact across Salesforce's global event portfolio. This role requires a demand generation mindset, strong cross-functional partnership skills, and the ability to manage complex programs through partner organizations rather than a standalone events infrastructure. Successful candidates will need to deeply understand pipeline attainment, CRM and channel performance optimization to achieve targets while maintaining ROI thresholds. This leader takes a holistic view of Slack's event strategy and investments, driving well-documented plans and timelines while bringing together the teams and resources needed to capitalize on opportunities and close gaps across priority events. A key part of the role is advocating for Slack's brand within Salesforce events — preserving its uniqueness while strengthening its presence.

Requirements

8+ years of experience in demand generation, field marketing, or integrated marketing in B2B
Proven track record driving pipeline through experiential programs, with demonstrated ability to tie activity to measurable revenue outcomes
Experience executing experiential programs through partner organizations or shared marketing infrastructure in large organizations, not solely through a standalone, owned program
Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across sales, marketing, and operations
Deep familiarity with first-party and third-party event formats and the distinct strategies each requires
Data-driven approach to program planning and performance measurement
Comfort operating in fast-paced, matrixed environments with multiple competing priorities

Nice To Haves

Experience marketing within or alongside a large enterprise technology company (e.g., Salesforce, Microsoft, Google, SAP)
Familiarity with Salesforce's experiential and event portfolio, including Dreamforce and World Tour
Experience with Business Insights tools (Tableau Preferred) and CRM-integrated marketing programs (Salesforce CRM preferred)
Demonstrated ability to work across global markets and time zones

Responsibilities

Own Slack's demand generation strategy across the Salesforce experiential marketing portfolio, including first-party and third-party events
Serve as an integral Slack stakeholder and point of contact within Salesforce's Global Field Marketing and Strategic Events teams
Develop and manage event-driven pipeline programs aligned to Slack's marketing pipeline targets, lead generation goals, and revenue priorities
Partner with Salesforce and Slack Sales teams to activate accounts, drive customer nominations, and translate registration and participation into pipeline opportunity
Define audience acquisition and activation strategies across owned and influenced channels, including pipeline impact, target account selection, registration strategy, onsite experiences, and follow-up sales outreach and marketing nurture programs
Build measurement frameworks to track sourced and influenced pipeline, report performance and attainment against pipeline and revenue goals, and optimize event programming and investments based on performance against goals and ROI
Collaborate with Slack campaigns, ABM, and demand generation teams to ensure programs are integrated into broader campaign motions
Drive smart budget allocation and spend management across events, negotiating with Salesforce teams and external vendors to maximize resources.
Represent Slack's marketing ideas and needs within Salesforce's planning processes, ensuring Slack has appropriate presence, messaging, and activation support