Demand Generation Specialist

Douglas Machine, Inc.•Alexandria, MN

32d

About The Position

The Demand Generation Specialist is responsible for generating and qualifying marketing leads and fueling top-of-the-funnel activities to help us successfully reach our unit sales and revenue targets.

Requirements

Excellent written and verbal communication skills
Ability to prioritize and consistently meet deadlines
Collaborative and effective team player
Highly proficient in Word, Excel, PowerPoint, Outlook
Adept use of social media, analytics solutions, digital marketing tools and CRM applications
Ability to manage projects with large amounts of detail
Ability to discern 'fit' and qualify inquiries
Excellent listening and interpersonal skills
Strong attention to detail
BA/BS in Marketing or related field and/or equivalent experience.

Responsibilities

Steward our mission (to enrich lives by providing differentiated packaging automation and services) and values (unwavering integrity, servant's heart, ownership spirit and continuous innovation and improvement)
Support tradeshow efforts through project coordination, planning, administration, set-up and teardown. Travel to and participation in such events is required.
Process and qualify incoming marketing leads from various channels. Promote and warmly hand-off marketing-qualified leads to appropriate personnel.
Execute social media plans and foster engagement to promote growth in MQLs via these channels.
Fulfill the day-to-day operations of Hubspot including email scheduling, segmentation, reports, workflows, etc. based on strategic direction developed by marketing leadership.
Utilize data hygiene best practices to monitor and maintain data quality and compliance within the marketing databases.
Utilize analytics tools to develop and maintain reports and dashboards that accurately assess marketing effectiveness and business impact through defined KPIs.
Implement and optimize digital advertising campaigns across multiple platforms to support company initiatives and marketing strategies.
Nurture, protect and enhance our corporate image and brand.
Other Duties as Assigned: Respond with flexibility to the needs of the business - both internally and externally - by addressing important corporate initiatives when requested by management.