Demand Generation Specialist

Leadr • Plano, TX

10h • $85,000 - $90,000

About The Position

At Leadr, we’re on a mission to rid the world of bad management, by empowering middle managers to become exceptional leaders who transform the culture and outcomes of their teams. Today, too many companies leave managers to fend for themselves, resulting in a 60% failure rate within their first two years for first-time leaders. The rapid growth of AI is worsening this problem, as the purview of the modern manager expands. While many organizations respond to these challenges with internal training programs, these are frequently relegated to already overwhelmed HR leaders, who are taught to prioritize compliance and administration rather than genuinely improving team clarity, cohesion, and performance. We see middle managers differently: they are the heartbeat of company culture and the driving force behind team results. At Leadr, we build AI-powered software tools that improve quality of life for those managers, while coaching them toward better leadership and outcomes – paired with hands-on training for these leaders to teach them the most critical skills overlooked by companies. When you join Leadr, you’re committing to help us tackle this important and rewarding challenge: transforming how people lead. Your Role: We are looking for a Demand Generation Specialist to help execute and optimize the programs that drive pipeline growth. This is a hands-on role for someone who wants to learn fast, own meaningful work, and directly impact revenue. You will work closely with the Marketing Director, product marketer and sales team to turn campaigns into qualified demo requests and real pipeline.

Requirements

• 3+ years of experience in B2B SaaS marketing, specifically in demand generation
• Strong interest in pipeline, revenue, and how marketing supports the whole business
• Bias for action and is able to adapt (and learn) fast
• Organized, curious, and eager to learn through execution
• Clear communicator who takes ownership and follows through
• Experience with marketing tools like Hubspot, ZoomInfo, Clay, Vector, Salesforce preferred.

Responsibilities

• Execute demand generation campaigns across email, paid, content, and events
• Support campaign setup, launch, and optimization from start to finish
• Monitor performance and help improve conversion rates at each stage of the funnel
• Partner with sales to understand lead quality and follow-up outcomes
• Turn messaging, customer insights, and content into campaigns that drive action
• Test new ideas and channels to help us learn what works as we scale

Benefits

• AWARD-WINNING CULTURE: At Leadr, we’re proud to foster a workplace where people thrive. We've been recognized as one of The Dallas Morning News Best Places to Work every year from 2022 to 2025, earning the prestigious Best at Values award. We ranked #12 on Will Reed’s Top 100 Workplaces and #8 on LinkedIn’s Top Startups—because we believe people deserve to be led and developed, not just managed.
• Be a part of building something that actually makes a difference to people.
• Real ownership and visibility into how your work drives growth.
• Work closely in a growing marketing team to bring our vision to market.
• An opportunity to work in a Tech start-up with unlimited growth potential.
• We offer PTO, Paid Holidays, Flex Holidays, etc.
• Medical insurance offered (health, dental, vision, life)
• We are committed to developing you as a leader and providing career growth throughout your employment with us.
• We promise to care for you as a person, and have meaningful conversations with you so you have the clarity and support you need to do your best work!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees