Demand Generation Specialist

Wingspan•New York, NY

7h•$70,000 - $80,000

About The Position

In today’s economy, an increasing number of workers are choosing to freelance. By 2027, half the U.S. workforce will be independent contractors. Yet there is no system of record for this vast self-employed community and the legions of businesses that increasingly rely on it. Wingspan is the first contractor management platform designed to make onboarding, payments, and compliance easy for flexible work. We’re a Series B startup based in NYC with backing from some of the best VCs and operators around, including Andreessen Horowitz (a16z) and Touring Capital. Now we're hiring for you: an ambitious individual ready to help build, design, and take us to the next level. Are you ready to be part of a team redefining the future of work? Apply now! The Demand Generation Specialist will be a key player in driving Wingspan’s new customer acquisition. In close partnership with Marketing and Sales, you’ll help launch campaigns and execute programs that drive awareness, engagement, and conversion. You’ll be responsible for launching and analyzing multi-channel initiatives across webinars, events, email, web and paid media to generate pipeline. This role is ideal for a versatile marketer who is eager to try new initiatives and measure impact.

Requirements

1-4 years of Marketing experience in a B2B SaaS company
Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
Familiarity with HubSpot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools.
Strong verbal and written communication skills
Ability to leverage data to proactively identify opportunities and drive impactful results
Authorized to work in the United States.

Nice To Haves

Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification.

Responsibilities

Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising.
Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers.
Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution.
Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution.
Coordinate logistics and promotional efforts for industry events and conferences.
Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement.
Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team.
Stay current with demand generation best practices, B2B marketing trends, and platform updates.