Demand Generation Specialist

BLN24 • Mclean, VA

23h

About The Position

BLN24 is seeking a Demand Generation Specialist to support one of our AWS Elevate programs. This role is responsible not only for executing demand generation campaigns, but also for helping lead demand gen strategy, owning pipeline visibility, and facilitating weekly pipeline calls in close partnership with Sales, Program Managers, and AWS stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–6+ years of experience in demand generation or revenue marketing.
• Experience leading or supporting pipeline review calls.
• Hands-on experience with marketing automation platforms and CRM tools.
• Strong analytical and communication skills.

Nice To Haves

• Experience with AWS partner or hyperscaler programs.
• Familiarity with AWS Partner Central, MDF, and co-sell.
• Experience marketing to executive personas and enterprise accounts.

Responsibilities

• Help shape and execute demand generation strategy aligned to AWS Elevate program goals and target executive personas.
• Design, launch, and optimize multi-channel campaigns including email, paid media, ABM, webinars, events, and partner-led initiatives.
• Translate AWS GTM priorities and program objectives into executable campaign plans.
• Lead and facilitate weekly pipeline calls with Sales, Program Managers, and AWS stakeholders.
• Review pipeline creation, stage progression, conversion rates, and follow-up actions.
• Ensure marketing-sourced and influenced opportunities are tracked and advancing.
• Identify pipeline risks and recommend corrective actions.
• Manage marketing automation workflows, segmentation, lead scoring, and routing.
• Partner with Sales to ensure lead quality and clean handoffs.
• Support AWS co-sell and MDF-funded activities and reporting.
• Monitor campaign performance, pipeline contribution, and ROI.
• Produce performance and pipeline reports with insights.
• Continuously test and optimize campaigns.
• Align with Program Managers on timelines and commitments.
• Partner with Content and Creative teams on campaign assets.
• Stay current on demand generation and AWS marketing best practices.

Benefits

• BLN24 offers competitive benefits including medical, dental, and vision plans, flexibility including remote work options, and opportunities for growth across sectors.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees