Demand Generation Specialist

Protolabs•Maple Plain, MN

3d•$67,400 - $89,800•Hybrid

About The Position

Be yourself at Protolabs Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.  We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace.  So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply!  You can help make our company even better.  We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself.  We strongly believe diversity makes for more successful teams. Why Protolabs? We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home. Join our team as a Demand Generation Specialist! This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday. The Demand Generation Specialist works closely with sales and marketing to create engaging multi-channel campaigns that generate leads, nurture existing customers, move prospects through the customer journey, and increase conversion rates. The ideal candidate is proactive, highly organized, detail-oriented, communicative, collaborative, innovative, solution-driven, and can multi-task in a fast-paced workplace environment.

Requirements

Bachelor’s degree or equivalent
3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
Excellent writing skills
Ability to understand and use metrics to adapt and test strategies
Familiarity with Pardot and Salesforce
Familiarity with Monday.com
Experience collaborating effectively with sales and marketing
Self-starter with an enthusiasm to learn and develop subject matter expertise
Keen observer and learner looking to continually be challenged and grow
Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
Ability to work independently with excellent communication skills
Detail-oriented, self-reliant, and process-driven mindset
Highly organized with excellent time management skills
Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
Strong independent drive for results

Responsibilities

Plan, develop and support the execution of multi-channel campaigns for lead generation, nurturing, and account growth and expansion.
Craft email content and campaigns for individual and series communications that drive awareness and engagement.
Partner with sales and marketing teams to develop compelling campaign collateral for sales to use in communicating with their contacts about upcoming events, new product releases, timely initiatives, and other relevant topics.
Craft Account Based Marketing (ABM) and lead nurturing campaigns to accelerate movement through the demand generation funnel.
Partner with sales, sales enablement and sales operations to identify target accounts for priority campaigns and initiatives.
Lead cross-functional strategic programs from top of funnel demand generation to strategic, multi-channel ABM campaigns.
Support the team process of passing qualified leads from inbound channels to the sales teams, ensuring the inclusion of relevant background information for an informed follow-up.
Collaborate with marketing operations to create and deploy email workflows, landing pages and reporting in Pardot required to execute lead generation campaigns.
Collaborate with our data analytics team to report on campaign performance.
Perform other related duties as assigned.