Demand Generation Specialist - Industrials

Pilot Thomas Logistics•Boston, MA

12d•$72,000 - $98,000•Hybrid

About The Position

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. We are seeking a Demand Generation Specialist for our Industrials vertical , who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America. This position offers the opportunity to work cross-functionally with marketing operations, creative services, content marketing, product marketing, solutions marketing, sales teams, and industry advisors. If you thrive in a fast-paced environment, love creating innovative campaigns, and want to make a meaningful impact on PTC’s largest market segment, this role is for you.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
Strong communication and organizational skills.
Proactive self-starter with a results-driven mindset.
Eagerness to learn quickly through self-led and collaborative learning.

Nice To Haves

2+ years of experience in marketing roles (exceptions for exceptional candidates).
Analytical mindset with ability to derive insights from data.
Experience planning and managing social media strategies.
Creativity and willingness to experiment with new ideas.
Comfortable with AI tools (preferred).
Comfortable being on camera (preferred).

Responsibilities

Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels.
Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.
Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.
Oversee paid social media efforts, including budgeting, targeting, and content development.
Plan, develop, and execute email marketing campaigns.
Lead webinar and video marketing initiatives to engage prospects and customers.
Direct and approve content development for campaigns across multiple channels.
Identify, plan, and execute in-person marketing events (10–25% travel), including trade shows and PTC-hosted events.
Manage external vendors to deliver campaigns beyond PTC-owned channels.
Track and report campaign performance, providing actionable insights for optimization.
Manage and optimize SEO and SEM strategies to improve organic and paid search performance.
Create and implement A/B testing plans to enhance digital marketing effectiveness.
Contribute creative ideas and recommend new tactics to strengthen account engagement.