Demand Generation Specialist (Golf & Club)

Clubessential Holdings

About The Position

We are seeking a Demand Generation Specialist to support the development and execution of strategic marketing initiatives across our Golf & Club brands. This role is dedicated to driving integrated marketing efforts that strengthen brand positioning, support demand generation, and contribute to revenue growth. The ideal candidate is a strategic thinker and hands-on executor who enjoys simplifying complex ideas, creating compelling content, and enabling high-performing teams through effective marketing programs. This role thrives in a fast-paced, high-growth environment and requires the ability to independently manage multiple priorities while delivering high-quality work.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
2+ years of experience in a marketing role (B2B technology experience preferred)
Strong strategic thinking with ability to execute across multiple channels
Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required)
Proven organizational and project management skills
Experience with marketing automation platforms (Pardot preferred)
Self-starter with ability to manage multiple projects and meet deadlines
Strong interpersonal and collaboration skills
High level of creativity and willingness to learn
Proficiency in Microsoft Office
Salesforce and project tools a plus

Responsibilities

Execute and support marketing initiatives for assigned Golf & Club brand(s)
Assist the Marketing Director in developing and managing marketing plans and strategies
Support integrated marketing campaigns aligned with business objectives and revenue goals
Stay informed on industry trends, product updates, and new offerings to inform strategy
Create and coordinate content including customer communications, social media, sales collateral, and campaign assets
Ensure all content aligns with brand voice and buyer-focused marketing strategies
Draft and refine copy across multiple channels including web, email, and sales materials
Execute marketing automation initiatives, including campaign development, landing page creation, audience segmentation, nurture programs, and targeted account and contact list management.
Manage and maintain prospect and customer data across marketing and CRM platforms, ensuring data quality, accuracy, and alignment with business objectives.
Leverage ZoomInfo, Salesforce, and Pardot to identify target accounts, enrich prospect data, support account-based marketing initiatives, and optimize lead management processes.
Build, maintain, and analyze Salesforce reports, dashboards, and campaign attribution to measure marketing performance, pipeline contribution, and ROI.
Monitor, analyze, and report on campaign performance and key demand generation metrics, providing actionable insights and recommendations for continuous improvement.
Manage projects and timelines across all marketing activities
Collaborate cross-functionally with sales, product, and marketing teams
Provide support for events and tradeshows as needed
Perform additional marketing duties as assigned