Demand Generation Specialist

Hallcon•Chicago, IL

4d•$70,000 - $110,000•Hybrid

About The Position

Hallcon is looking for a Demand Generation Specialist to build and run the demand generation engine that feeds our sales team. This is a hands-on role for someone who lives in HubSpot, knows how to build target lists, and has developed multi-touch outbound campaigns that produced meetings. This role reports directly to our Vice President of Marketing and supports our sellers, who handle complex enterprise relationships in transportation services and EV infrastructure. Your job is to keep their pipelines full of qualified, well-researched, ready-to-engage opportunities. You'll have full ownership of campaign execution, the tools and workflows, and direct visibility into how your work converts to revenue. The position is hybrid, with three days per week in our downtown Chicago office.

Requirements

2-5 years of hands-on experience in B2B demand generation, growth marketing, or sales development
Demonstrated experience operating modern marketing technology stacks, with deep proficiency in at least one major marketing automation platform, HubSpot strongly preferred
Hands-on experience with data and enrichment tools (Clay, Apollo, ZoomInfo, Cognism, or equivalent)
Track record of building outbound campaigns that produced measurable pipeline outcomes
Strong writing skills
Bachelor's degree or equivalent combination of education and experience

Nice To Haves

Background in B2B marketing, understanding how technical buyers research, evaluate, and buy
Experience with account-based marketing and named-account targeting
Familiarity with paid LinkedIn campaign management and account-level retargeting
Working knowledge of email deliverability, sender reputation, and list hygiene
Experience experimenting with AI-powered marketing tooling and a willingness to test, evaluate, and adopt fast

Responsibilities

Build and execute multi-touch outbound campaigns across email, LinkedIn, and digital channels, targeting named accounts in priority verticals
Own the demand generation tech stack, including HubSpot, data enrichment tools, LinkedIn Sales Navigator, and paid LinkedIn for retargeting
Build and maintain segmented target account lists with structured tiering against Hallcon's account qualification criteria
Design HubSpot sequences, workflows, and automations that move prospects from first touch through marketing-qualified handoff to sales
Partner directly with our sellers to refine targeting and increase pipeline conversion
Produce campaign assets including email copy, landing page content, and short-form supporting content
Report weekly on campaign metrics: meetings booked, opportunities created, pipeline sourced, cost per qualified meeting, and conversion rates by stage
Continuously optimize campaign performance through A/B testing, iteration, and channel-mix adjustment