Demand Generation Specialist - Charlotte, NC

Piedmont Plastics • Charlotte, NC

8d • Onsite

About The Position

Piedmont Plastics is seeking a data-driven marketing professional passionate about generating demand, optimizing campaign performance, and turning insights into action. This role involves executing digital marketing campaigns, leveraging analytics to improve effectiveness, managing marketing automation platforms and CRM systems, and driving business growth. The specialist will work cross-functionally with sales and marketing teams in a collaborative environment, focusing on continuous improvement, testing, and innovation.

Requirements

• Bachelor's degree from a four-year college or university in Marketing, Communications, Business, or a related field; or a minimum of six to eight years of relevant experience in demand generation, digital marketing, or a closely related role; or an equivalent combination of education and experience.
• Experience managing paid media campaigns on Google Ads and at least one major social platform (LinkedIn or equivalent).
• Experience working within a marketing automation platform (HubSpot, Marketo, Pardot, or equivalent).
• Working knowledge of CRM platforms and lead management processes (Salesforce or equivalent).
• Familiarity with A/B testing methodologies and conversion rate optimization.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
• Experience with Google Analytics 4 or equivalent web analytics tools.
• Familiarity with ABM tactics and platforms.

Nice To Haves

• Thrive in a collaborative environment while working cross-functionally with sales and marketing teams.
• Execute digital marketing campaigns that generate qualified leads and drive business growth.
• Leverage analytics and performance data to improve campaign effectiveness and marketing ROI.
• Bring a proactive mindset focused on continuous improvement, testing, and innovation.

Responsibilities

• Build, manage, and maintain marketing automation campaign workflows within the Company's marketing automation platform.
• Develop email campaign builds including segmentation, scheduling, and delivery in alignment with demand generation strategy.
• Ensure all campaign automation workflows are properly configured, tested, and functioning prior to launch.
• Track and report on campaign performance metrics including impressions, clicks, cost per lead, conversion rates, and pipeline contribution.
• Build and maintain campaign performance dashboards for regular review by Marketing management.
• Provide consistent performance summaries that enable data-driven decision-making.
• Execute lead generation tactics across digital channels to drive a consistent flow of qualified prospects into the marketing pipeline.
• Optimize lead capture mechanisms including forms, landing page calls-to-action, offers, and conversion points.
• Monitor lead quality against defined Marketing Qualified Lead (MQL) criteria and flag issues.
• Manage lead routing within the customer relationship management (CRM) platform, ensuring all marketing-generated leads are accurately captured and routed to the appropriate sales contacts.
• Maintain lead data quality by enforcing field mapping standards, identifying and resolving duplicate records, and following data entry protocols.
• Support the execution of lead scoring workflows and handoff processes.
• Manage day-to-day execution of paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
• Monitor paid media budget pacing to ensure spend remains on track within budgets.
• Manage platform settings, targeting parameters, audience lists, and bid strategies in support of campaign objectives.
• Identify and communicate optimization opportunities based on platform performance data.
• Design and execute A/B tests on ads, emails, landing pages, and other campaign elements.
• Compile and present test results with findings and actionable recommendations.
• Maintain a testing log to track experiments, outcomes, and applied learnings over time.

Benefits

• Industry leading wages
• Full suite of generous employee benefits including medical, dental, and life coverage
• Paid time-off
• Employer matching 401(k) plan
• Generous paid time-off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level