Demand Generation Specialist - Industrials

PTC•Boston, MA

20d

About The Position

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. If you think that this opportunity is right for you, we encourage you to apply. We are seeking a Demand Generation Specialist for our Industrials vertical, who will play a critical role in executing strategic marketing initiatives that generate pipeline and revenue across the Industrial Manufacturing market in North America. This position offers the opportunity to work cross-functionally with marketing operations, creative services, content marketing, product marketing, solutions marketing, sales teams, and industry advisors.

Requirements

Bachelor's degree in Marketing, Business, or related field.
Strong communication and organizational skills.
Proactive self-starter with a results-driven mindset.
Eagerness to learn quickly through self-led and collaborative learning.

Nice To Haves

2+ years of experience in marketing roles (exceptions for exceptional candidates).
Analytical mindset with ability to derive insights from data.
Experience planning and managing social media strategies.
Creativity and willingness to experiment with new ideas.
Comfortable with AI tools
Comfortable being on camera

Responsibilities

Plan, budget, and execute vertical marketing campaigns across digital, events, PR, and other channels.
Develop full-funnel programs to drive awareness and source new pipeline opportunities for the Industrials sales team.
Create and manage social-first content strategies for memorable social media campaigns targeting key accounts.
Oversee paid social media efforts, including budgeting, targeting, and content development.
Plan, develop, and execute email marketing campaigns.
Lead webinar and video marketing initiatives to engage prospects and customers.
Direct and approve content development for campaigns across multiple channels.
Track and report campaign performance, providing actionable insights for optimization.
Manage and optimize SEO and SEM strategies to improve organic and paid search performance.
Create and implement A/B testing plans to enhance digital marketing effectiveness.
Contribute creative ideas and recommend new tactics to strengthen account engagement.