Demand Generation Marketing Specialist, Biologicals and Chemicals (Onsite)
About The Position
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. This is an onsite Marketing position available for hire at our sites in Grand Island, NY, Waltham, MA, Miami, FL or Morrisville, NC. Residency within commuting distance to any of these sites is required. No relocation assistance will be provided. Join our team at Thermo Fisher Scientific as a Demand Generation Specialist III to advance strategic growth across our scientific solutions portfolio. Based on objectives from strategic marketing, you will plan and execute integrated demand generation programs that drive awareness, engagement, and pipeline for Thermo Fisher's Biologicals and Chemicals Division (BCD) offerings and solution plays.
Requirements
- Bachelor's Degree plus 5 years of experience, preferably in scientific, healthcare or B2B industries
- Marketing certifications valued (e.g. Digital Marketing, Marketing Automation, Analytics)
- Digital marketing expertise across multiple channels (email, social, web, search)
- Demonstrated ability to develop and execute integrated marketing campaigns and programs
- Proficiency with marketing automation platforms (e.g. Eloqua, Adobe, Marketo) and CRM systems
- Advanced analytical skills with ability to derive insights from campaign data and metrics
- Experience with project management tools and methodologies
- Strong collaboration and communication skills for working with cross-functional teams
- Ability to manage multiple projects simultaneously while meeting deadlines
- Excellent writing and content development capabilities
- Knowledge of marketing compliance and brand guidelines
- Demonstrated success achieving marketing KPIs and business results
Nice To Haves
- Preferred Fields of Study: Marketing, Business, Communications, Life Sciences or related field
Responsibilities
- Build annual demand gen plan aligned to BU and Division priorities
- Define target audiences, channel mix, and budgets
- Partner with marketing managers on offers and messaging
- Receive creative/content assets from global marketing managers
- Execute multi-channel campaigns (email, web, paid, social, webinars, content syndication)
- Manage timelines, QA, and launch steps
- Own nurture flows, segmentation, and lead scoring logic
- Coordinate with Thermo Fisher's Bioproduction Group (BPG) sales/marketing ops on routing and follow-up
- Maintain campaign hygiene and compliance
- Track performance (CTR, MQL/SQL, pipeline influence, SQO/Win) and continuously optimize in partnership with BPG Marketing Analytics and BCD marketing
- Run A/B tests and optimize based on data
- Report insights and recommendations to stakeholders
Benefits
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
- Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
