Demand Generation Marketing Specialist

Stratasys • Minnetonka, MN

41d • $65,726 - $80,640

About The Position

Stratasys is a world leader in 3D printing! Stratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world's leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care. The Demand Generation Marketing Specialist is a key member of the Americas marketing team, helping to achieve aggressive growth at Stratasys. In this role, you will be responsible for driving demand generation for regional marketing activities. You will work closely with the regional marketing team and partners to create and execute campaigns and digital initiatives supporting events, trade shows, field marketing events, promotions, and regional campaigns.

Requirements

• Bachelor's degree in marketing or related field (Business, Journalism, Communications, etc.) or equivalent experience
• 2-4 years' marketing experience, preferably in B2B marketing
• Experience using HubSpot to execute email marketing and track campaign results
• Experience setting up campaigns in Salesforce and using it for reports

Nice To Haves

• Demonstrated ability to execute high-impact demand generation activities
• Excellent communication and interpersonal skills with ability to build relationships with external partners, internal teams, and sales
• Ability to draft marketing copy, collaborating with regional marketers, product marketers, and vertical marketers
• Experience setting up and running webinars
• Experience creating short marketing videos a plus
• MS Office including PPT, Excel, and Word
• Experience using Canva and Monday.com a plus
• Experience using AI tools to create content, images, and short videos
• Ability to speak Spanish

Responsibilities

• Supports AMER Marketing team in executing the overall regional marketing plans
• Creates email and social campaigns for regional initiatives, and in support of channel partners
• Supports building and managing the regional marketing calendar
• Manages the execution of regional promotions by developing collateral, working with Product and Vertical Marketers on drafting copy, setting up and executing email campaigns, identifying targeting criteria
• Works with the regional marketers on setting up campaigns and marketing for events, trade shows
• Works in HubSpot to create and launch regional emails and landing pages
• Works closely with the events team to market and drive attendance to Stratasys customer-facing events
• Works with Events/Trade Show Specialist to support trade shows/events as needed
• Ability to articulate campaign strategy, goals, and KPIs verbally and via PowerPoint to internal teams for execution
• Collaborative, with ability to work closely with regional marketers and partner marketing teams on demand gen activities
• Performs all other duties as assigned

Benefits

• comprehensive total rewards package (e.g., Medical, Dental & Vision, Health Savings Accounts, Mental Health Resources etc.)
• recognition programs
• employee stock purchase plan
• 401(k) with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Computer and Electronic Product Manufacturing
• Number of Employees: 1,001-5,000 employees