Demand Generation Manager

Harver • Atlanta, GA

8d

About The Position

As our Campaign, ABX and Field Marketing Manager, you'll own the strategy and execution behind the campaigns, account-based programs, and field events that turn awareness into pipeline. You'll build integrated campaigns, from brand moments and product launches to ABX programs across 1:1, 1:few, and 1:many tiers and in-person field events, using channels like paid, email, organic social, and direct mail to attract, engage, and convert high-value accounts throughout the buyer journey. You'll partner closely with the marketing team to bring campaign and account context to how those channels get used, and you'll need to be fluent in how each one works even though you won't be the only one executing within it. This is a highly strategic, hands-on role where you'll use customer insights, intent data, experimentation, and marketing analytics to continuously optimize campaign performance and drive measurable business impact. Working cross-functionally with Sales, Marketing, Product, Customer Success, and Revenue Operations, you'll build programs that accelerate pipeline growth, improve conversion rates, and directly contribute to revenue. We're looking for a data-driven marketer who thrives on testing new ideas, measuring results, and turning insights into action. Success in this role requires strategic thinking, analytical problem-solving, creativity, and strong collaboration to build a high-performing campaign, ABX, and field marketing engine that consistently delivers qualified pipeline and supports the company's next stage of growth. If you're passionate about working in a dynamic, fast-growing company, with cutting-edge technology, smart colleagues, and opportunities for development, come grow with us!

Requirements

• Ideally, 4–5 years of experience in a demand generation, ABX, or field marketing role
• Demonstrated experience owning demand generation campaigns end-to-end; this role needs a generalist who understands the full campaign lifecycle, not a specialist focused solely on one channel (e.g., paid, email, or events alone)
• Experience at a B2B SaaS company; must have experience working at a US-based company in the US market (global experience alongside US is a plus)
• Experience managing integrated demand generation, ABX, and field marketing programs across multiple channels to drive pipeline and revenue
• Solid understanding of account-based marketing and how 1:1, 1:few, and 1:many programs differ from evergreen or industry-specific campaigns
• Working knowledge of paid advertising platforms (LinkedIn, Google, Meta, or similar) so you can brief campaigns and collaborate with the team running paid execution
• Experience planning and executing B2B marketing events, such as trade shows and field marketing
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), general awareness of CRM systems (e.g., Salesforce, Dynamics), and comfort navigating paid platform back-ends (LinkedIn, Google Ads/Analytics)
• Strong analytical skills, with comfort tracking KPIs across the funnel (impressions, MQLs, SQLs, opportunities, revenue)
• Experience partnering cross-functionally with sales/BDR teams on account-based marketing and lead handoff

Nice To Haves

• Bonus: experience with intent or account-engagement platforms such as UserGems or G2

Responsibilities

• Plan and execute demand generation campaigns, from brand campaigns to product launches, across channels such as paid, email, organic social, direct mail, and events, using a multi-channel approach that drives awareness, builds engagement, and converts, all tied back to KPIs
• Build and execute ABX programs across 1:1, 1:few, and 1:many tiers, using intent data, behavioral insights, CRM intelligence, and account engagement signals to prioritize and engage strategic accounts
• Collaborate with product marketing to develop compelling messaging, content, and campaign assets aligned to target personas
• Partner closely with Sales on new-business, expansion, and upsell campaigns
• Own Harver's event and field marketing strategy, trade shows, executive dinners, roadshows, and field events, to drive pipeline
• Manage and measure the performance of demand generation, ABX, and event programs against pipeline and revenue goals
• Report on program performance and turn insights into ongoing optimization

Benefits

• A competitive base salary and great incentive program
• Discretionary paid time off — when you need it, take it
• Benefit plan options that give you the flexibility to select the right health care coverage for you and eligible family members
• Retirement savings programs
• Bonus opportunities and employee referral rewards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed