Demand Generation Manager

The Sales Factory

6d•CA$80,000 - CA$95,000•Remote

About The Position

The Sales Factory (TSF) is seeking an experienced Demand Generation Manager to own and execute its demand generation strategy. This is a hands-on role focused on building pipeline and driving measurable business growth through integrated, data-driven marketing campaigns. The Demand Generation Manager will be responsible for developing and executing multi-channel marketing programs to generate qualified leads, improve funnel conversion, and contribute to revenue growth. This role involves close collaboration with Sales and Leadership to identify growth opportunities, optimize campaigns, and ensure marketing efforts align with business objectives. The ideal candidate enjoys testing, measuring, optimizing, and continuously improving performance.

Requirements

5+ years of experience in B2B demand generation, growth marketing, or digital marketing.
Proven experience building and executing successful demand generation campaigns that drive measurable pipeline growth.
Experience marketing SaaS, technology, or other B2B solutions.
Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
Strong experience with HubSpot or a comparable marketing automation platform.
Experience measuring campaign performance using marketing analytics and CRM reporting.
Strong understanding of lead generation, lead nurturing, conversion optimization, and full-funnel marketing.
Highly analytical with the ability to translate data into actionable insights.
Excellent project management and communication skills.
Comfortable working independently in a fast-paced, high-growth environment.

Nice To Haves

Experience with ABM (Account-Based Marketing) strategies.
Familiarity with Salesforce or other CRM platforms.
Experience using AI-powered marketing tools.
SEO and content marketing experience.
Experience supporting SDR or BDR organizations.

Responsibilities

Develop and execute TSF's demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
Plan and manage integrated campaigns designed to generate qualified pipeline and accelerate revenue growth.
Manage paid acquisition programs across LinkedIn Ads, Google Ads, and other digital advertising platforms.
Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
Partner closely with Sales Leadership to align marketing initiatives with revenue objectives and pipeline targets.
Optimize landing pages, conversion paths, and lead capture strategies to improve campaign performance.
Analyze campaign effectiveness using marketing and sales data, making recommendations based on key performance metrics.
Build dashboards and regularly report on marketing performance, including pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
Collaborate with internal stakeholders and external partners to execute high-impact marketing initiatives.
Stay current on emerging marketing trends, AI tools, and best practices to continuously improve performance.