Demand Generation Manager

Ensora Health•New York, NY

21h

About The Position

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community. Job Description Do you love the challenge of creating modern, integrated demand generation campaigns to create high-quality leads and pipeline? Do you enjoy being surrounded by smart, funny and clever marketers, who are just as excited as you are about creative, modern marketing? Are you passionate about customers and helping them maximize their relationship with your company? Do you know your way around waterfalls, metrics and acronyms like MQLS, SALs, SQLs, CTRs, CPLs, CAC, ABM and ARR? If you answered “yes” to any of the above, then let's talk! Do you love the challenge of building modern, integrated demand generation campaigns that produce high‑quality leads and pipeline? Are you energized by collaborating with smart, creative, and innovative marketers? Are you passionate about customers and helping them get the most value from a platform they rely on? If you thrive in metrics-driven environments and understand waterfalls, MQLs, SALs, SQLs, CTRs, CPLs, CAC, ABM, and ARR—this may be the perfect fit. Demand Generation Manager may specialize in SMB, Velocity, or Cross‑Sell/Up‑Sell programs, driving targeted pipeline growth through strategic, multi‑channel campaigns.

Requirements

3–5 years of B2B Demand Generation experience.
Strong organizational skills with the ability to manage multiple concurrent campaigns.
Excellent analytical skills and comfort working with campaign metrics and performance dashboards.
Demonstrated problem-solving ability and a methodical approach to creating scalable solutions.
Proven ability to collaborate cross‑functionally across marketing, product, sales, and customer success.
Confident presentation skills and experience communicating with executive and sales audiences.
Strong writing/editing skills with an ability to articulate value persuasively.
Experience operating successfully in fast-moving, high‑growth environments.

Responsibilities

Collaborate with marketing leadership, product marketing, and customer success to understand key business needs, customer personas, and product value across the Therapy Brand customer base.
Define clear campaign goals, KPIs, and milestones for launch, optimization, and cross‑functional alignment.
Own pipeline and bookings targets by designing and executing the right marketing mix—including email, webinars, PPC, social, web content, direct mail, and more.
Ensure consistent messaging and brand alignment across email, web, social, events, and digital channels.
Coordinate campaign execution with sales, marketing writers, designers, events, corporate marketing, and marketing operations.
Partner with customer success for continuous closed‑loop feedback on lead quality and program performance.
Monitor and manage quarterly campaign budgets and performance against goals.
Analyze campaign data to inform decisions, identify opportunities, and optimize for efficiency and impact.
Support cross‑functional collaboration, adapting easily to different teams, work styles, and stakeholder needs.
Deliver compelling presentations and recommendations to leadership, sales teams, and other stakeholders.
Contribute strong writing and editing skills to ensure compelling, clear, and succinct messaging.
Execute and thrive in a fast‑paced, deadline‑driven environment.