Demand Generation Manager

Opus1

3d•Remote

About The Position

Opus1 is building the platform that powers the next generation of performing arts education. As a leading SaaS CRM for music and performing arts schools, we help organizations manage, grow, and engage their communities through modern, intuitive software that connects administrators, instructors, and students. We're a fast-growing startup passionate about enabling creative education to thrive! We are looking for a high-energy, versatile Demand Generation Manager to lead our growth efforts and fuel our sales pipeline. You won't just be managing agencies; you’ll be "in the tools"—writing copy, launching ads, and building campaigns from the ground up. Your primary mission is to identify, engage, and convert new logos through a multi-pronged, creative marketing approach. The ideal candidate is a growth-oriented Demand Generation marketer with 3-7 years of experience developing and executing modern, effective marketing strategies. You excel at driving integrated campaigns that nurture highly qualified leads through the funnel. You possess a strong grasp of both qualitative and quantitative tactics. Comfortable in fast-paced environments, you are adept at experimenting with and leveraging modern tools, including AI-powered solutions. Reporting directly to the Vice President of Marketing, this is a founding position on the Opus1 Marketing team with opportunities for advancement based on performance.

Requirements

Bring 3–7 years of experience executing successful demand generation campaigns in B2B SaaS.
Are Versatile: You are a "jack-of-all-trades" who is comfortable switching from spreadsheet analysis to creative copywriting in a single afternoon.
Demonstrate Technical Proficiency: You know how to use tools including HubSpot, Wordpress, Google Ads, Google Analytics, Meta Business Suite, and the Google Suite.
Have a Data-Driven Mindset: You don't just run campaigns; you obsess over CAC (Customer Acquisition Cost), conversion rates, and pipeline velocity.
Have a Knack for Project Management: You excel at project management with the ability to manage multiple initiatives on time and within budget.
Exhibit Exceptional Communication Skills: You have excellent writing skills with the ability to simplify complex value propositions.
Are a Self-starter: You have a builder mindset and work well independently and collaboratively.
Value Speed and Grit: You demonstrate grit and have a strong work ethic in a fast-paced, startup-like environment.
Are Curious: Excited and curious about how to apply AI tools to increase efficiency and velocity.

Nice To Haves

Experience and passion for performance arts education.

Responsibilities

Cross-functional leadership - Aligning marketing, sales, success, and product teams on lead generation efforts.
Campaign Execution: Owning the end-to-end execution of integrated campaigns across email marketing, paid digital (Google), and social channels.
Content Creation: Producing high-converting marketing assets, including ad copy, landing pages, email sequences, and promotional materials.
Website Landing Page Optimization: Working closely with the Product Marketing team, owning, maintaining, and improving elements of the website to maximize conversions.
Multi-Channel Programming: Owning strategy and delivery of webinars, podcasts, and field events designed to capture and nurture high-intent leads.
Content Calendar: Owning and operationalizing a cross-channel content calendar that aligns marketing, sales, and product around shared themes, timing, and priorities.
Pipeline Generation: Maintaining a singular focus on new logo acquisition, ensuring a steady flow of Sales Qualified Leads (SQLs) to meet revenue targets.
Measurement & Optimization: Tracking and reporting on the performance of all channels. You must be able to connect "top of funnel" activity to "bottom of funnel" revenue using CRM and attribution tools.
Cross-Functional Agility: Working closely with Sales and Product teams to align messaging and ensure seamless lead hand-offs.