Demand Generation Manager

Tractor Zoom•West Des Moines, IA

1d•Hybrid

About The Position

At Tractor Zoom, we’re on a mission to transform how the ag industry buys, sells, and values equipment. We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk—we help you price smarter, move faster, and sell more. With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our solutions are designed to fuel smarter decisions and unlock growth for every player in the equipment lifecycle. We’re Looking for an “A” Player The Demand Generation Lead owns Tractor Zoom’s B2B demand engine and is the Director of Marketing’s primary strategic partner. This role is responsible for translating company and marketing strategy into scalable, measurable programs that drive qualified pipeline. This is a hands-on, operator role. The Demand Generation Manager is expected to both design strategy and execute within HubSpot and campaign channels.

Requirements

5–8 years of B2B demand generation or growth marketing experience
Deep, hands-on experience with HubSpot
Proven track record of driving pipeline, not just leads
Strong analytical, systems, and problem-solving skills
Ability to operate independently and make trade-offs in a lean environment
Must be located in Iowa

Nice To Haves

SaaS or complex B2B sales experience
Experience managing agencies or contractors
Familiarity with ABM or account-based strategies

Responsibilities

Design and own full-funnel demand generation strategy aligned to revenue goals
Translate ICPs, personas, and positioning into campaign strategies
Forecast and report on marketing’s contribution to pipeline and revenue
Partner closely with Sales and RevOps to align on definitions, handoffs, and performance
Own campaign planning across email, content, paid media, and events
Define campaign objectives, offers, and success metrics
Continuously optimize based on performance and pipeline impact
Own HubSpot architecture, workflows, automation, lead scoring, and lifecycle stages
Implement attribution and reporting models
Maintain data hygiene and scalable system governance
Set paid media strategy and manage limited external support where applicable
Evaluate channel performance and reallocate spend as needed
Recommend testing plans and new growth opportunities
Other duties as assigned.