Demand Generation Manager

Promptfoo • San Francisco, CA

1d

About The Position

Promptfoo is redefining how AI systems are secured. As the leading open-core AI security platform, we help 250,000+ developers and some of the world’s largest enterprises (125+ of the F500 and counting) ship AI applications and agents they can trust. Backed by Insight Partners and Andreessen Horowitz and recommended by OpenAI and Anthropic, Promptfoo brings AI-native security directly to developers to catch vulnerabilities before deployment through real-time code scanning, automated red teaming, and continuous monitoring across the AI stack. About the Role: In this role, you will build, execute, and automate the machine that fuels Promptfoo’s growth. You will own digital programs, events, and campaigns end to end, from strategy through execution, and work closely with Sales to turn interest into customers. You will shape how security leaders and developers discover and evaluate Promptfoo and join a lean, high-impact Marketing team where your work directly drives measurable revenue growth.

Requirements

• 5+ years of B2B demand generation experience, ideally in security or developer-focused tools
• Hands-on experience with marketing and sales automation platforms (HubSpot or similar)
• Experience running conferences, campaigns, or field events
• Proven ability to execute and optimize paid campaigns and ABM programs
• Experience owning funnel metrics, with a focus on conversion and pipeline impact. Uses revenue and analytics from CRM and community tools to turn into actionable campaigns
• Highly organized, clear communicator who partners effectively with Sales and cross-functional teams

Nice To Haves

• Experience marketing to security buyers, including AppSec teams and CISOs
• Knowledge of SEO and SEM strategies
• Familiarity with product-led growth (PLG) motions and metrics
• Background at fast-growing startups, especially those with open-source-led GTM strategies

Responsibilities

• Programs & Campaigns Own and execute high-impact digital programs targeting security leaders and CISOs
• Build and optimize conversion-focused assets, including landing pages, ad creative, and offers
• Continuously test and refine messaging, channels, and audiences to improve performance
• Manage campaign budgets with a sharp focus on cost per lead and pipeline impact
• Partner with Sales and Field Marketing to support onsite events and field programs
• Lead Nurture & Lifecycle Design and run lead conversion and nurture campaigns tailored by persona and lifecycle stage
• Implement and refine lead scoring to surface high-intent prospects for Sales
• Build and manage workflows, sequences, and automations in HubSpot
• Build and execute programs that qualify, nurture, and convert leads from both PLG and sales-led channels into pipeline
• Reporting & Operations Own weekly pipeline reporting by channel and campaign
• Build dashboards that drive data-informed decisions across Marketing and Sales
• Track MQL → SQL → Opportunity conversion, identifying and fixing funnel drop-offs
• Data & Execution Analyze funnel metrics to find gaps and act quickly
• Own dashboards that track Cost Per Lead, conversion rates, and pipeline by channel and campaign
• Continuously test, measure, and optimize messaging, channels, and audiences to scale what converts
• Work with Sales to calibrate lead scoring and improve MQL-to-SQL conversion

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed