Demand Generation Manager

Opensend

4h•Remote

About The Position

As Demand Generation Manager, you'll be the engine driving qualified pipeline creation and lead acquisition for Opensend. You'll own the strategy, execution, and optimization of multi-channel demand generation campaigns designed to attract, engage, and convert high-quality prospects into sales-qualified leads. You'll work cross-functionally with Sales and Marketing to ensure campaigns are data-driven, revenue-focused, and continuously optimized for maximum impact. You'll also oversee and manage external agency partners across various marketing functions, providing clear direction, measurable objectives, and accountability for results. This is a hands-on role perfect for a performance marketer who thrives on data, loves experimenting with new channels and tactics, is obsessed with driving measurable business results, and has experience managing external vendor relationships to deliver strategic objectives.

Requirements

3-5 years of B2B SaaS demand generation, marketing automation, or lead generation experience
Proven track record of designing and executing campaigns that generated our qualified leads per month target with measurable pipeline impact
Expert proficiency with marketing automation platforms (HubSpot required; Marketo, Pardot, or similar a plus)
Strong experience with digital advertising (LinkedIn, Meta, Google Ads) and campaign optimization
Proficiency with analytics tools and ability to track, measure, and optimize metrics against KPIs
Solid understanding of B2B sales processes, buyer journeys, and lead qualification frameworks
Excellent project management and multitasking abilities; comfortable managing 5+ simultaneous campaigns
Strong analytical mindset with ability to translate data into actionable insights and recommendations
Comfortable in fast-paced, resource-constrained environments with changing priorities
Experience managing external vendors, agencies, or contractors; ability to brief partners, set expectations, and hold them accountable for results
Strong communication and stakeholder management skills; ability to build collaborative relationships while maintaining objectivity

Nice To Haves

Experience with CRM systems (HubSpot preferred) and marketing ops a plus

Responsibilities

Demand Generation Strategy & Planning
Develop and own a comprehensive demand generation strategy aligned with revenue targets and sales pipeline goals
Define and manage lead generation KPIs, and success metrics; track performance monthly and report to leadership
Establish target profiles and audience segmentation to ensure campaigns reach the right buyers at the right time
Build an annual demand generation calendar incorporating campaigns, events, content initiatives, and promotional periods
Conduct regular performance reviews and optimization planning to maximize lead quality and conversion rates
External Agency & Vendor Management
Identify, brief, and oversee external agencies across key marketing functions (content creation, email marketing, paid advertising, SEO/organic, events, PR/brand, and other specialized areas)
Establish clear deliverables, timelines, and performance metrics with each agency partner
Hold external partners accountable for quality, timeline delivery, and measurable results aligned with demand generation goals
Review agency performance regularly and recommend adjustments, optimizations, or vendor changes as needed
Manage vendor budgets and ensure efficient allocation of resources across agency partnerships
Foster collaborative relationships with external partners while maintaining objectivity and independence in performance assessment
Campaign Execution & Management
Manage end-to-end execution of multi-channel demand campaigns including email, digital advertising, content marketing, webinars, events, and partnerships
Launch minimum 2-3 integrated campaigns per month with documented lead generation targets and ROI expectations
Create and optimize campaign landing pages, lead nurture sequences, and conversion flows using marketing automation platform
A/B test campaign elements (messaging, creative, timing, channels) to continuously improve performance and lead quality
Manage campaign budgets, and promotional spend to maximize ROI
Lead Generation & Qualification
Design and implement lead scoring models in collaboration with Sales to ensure proper lead qualification and routing
Own lead database management, hygiene, and segmentation; maintain lead flow dashboards and reporting
Analyze lead sources and conversion funnel to identify bottlenecks and optimization opportunities
Work with Sales to establish clear handoff processes, lead SLAs, and feedback loops for continuous improvement
Track lead quality, conversion rates, and sales cycle impact to measure program effectiveness
Marketing Automation & Tools
Leverage HubSpot and marketing automation platform to design and optimize workflows, nurture sequences, and email campaigns
Build dashboards and automated reporting for lead generation performance, pipeline influence, and revenue attribution
Manage marketing technology stack and integrations; troubleshoot issues and recommend platform enhancements
Document standard operating procedures for campaign execution and maintain campaign templates for scalability
Performance Analytics & Optimization
Establish attribution models to demonstrate marketing-influenced revenue and pipeline contribution
Analyze campaign performance data and generate insights to inform strategy adjustments and budget allocation
Present monthly demand generation metrics to leadership including lead volume, cost per lead, conversion rates, and pipeline impact
Identify and test emerging channels and tactics; pilot new approaches with disciplined experimentation framework
Track and report on agency performance metrics, ROI by vendor partner, and cost efficiency of external partnerships
Cross-Functional Collaboration
Partner with Product Marketing to align campaigns with ideal customer profiles, product positioning and GTM strategy
Work with Sales team to understand customer pain points, and buying triggers; incorporate learnings into campaigns
Support Sales enablement with competitive positioning, case studies, and collateral that drives conversions
Coordinate with Partner Marketing on co-marketing initiatives and channel partnerships that accelerate lead generation