Demand Generation Manager

DeepJudge

1d • Remote

About The Position

DeepJudge is building the intelligence layer for legal work, helping legal teams unlock and apply institutional knowledge through enterprise search and AI infrastructure. Founded by former Google search engineers with PhDs in AI from ETH Zurich, DeepJudge enables automation, knowledge-powered applications, and turns institutional knowledge into a lasting advantage. Their platform is trusted by leading law firms and legal teams globally. Headquartered in Switzerland with a growing team across North America and Europe, DeepJudge is shaping the future of professional knowledge discovery and application. The company operates with urgency, rigorous thinking, and close client collaboration to solve meaningful problems. DeepJudge is seeking a senior Demand Generation Manager to own and scale pipeline creation across various channels and campaigns. This role reports to the Director of Marketing and bridges marketing and revenue, converting positioning, content, and product initiatives into structured programs that deliver measurable pipeline impact. The manager will define campaign priorities, shape channel strategy, and ensure effective audience engagement and conversion throughout the funnel, from initial interaction to qualified opportunity. This is a hands-on role with end-to-end ownership of pipeline generation and conversion, requiring close collaboration with the Director of Marketing and cross-functional work across marketing disciplines and the broader organization. The role joins DeepJudge during a period of strong momentum, following a $42.2M Series A funding round, expanded global presence, recent product innovations like SuperSearch, and strategic partnerships with companies like Thomson Reuters.

Requirements

• Strong experience in B2B SaaS demand generation and growth marketing
• Owned or significantly contributed to pipeline generation
• Comfortable operating across the full funnel – from acquisition to conversion
• Hands-on experience with: ABM and sales-aligned campaigns, lifecycle and nurture programs, paid and organic channel strategy, CRO and website performance
• Comfortable working with modern marketing and growth tools, such as: CRM and automation platforms (e.g. HubSpot), Website and CMS tools (e.g. Webflow of similar), Data enrichment and outbound tools (e.g. Gong, Clay), Paid acquisition platforms (e.g. Google Ads, LinkedIn Ads), SEO and analytics tools (e.g. Google Analytics, Ahrefs, or similar), Measurement and reporting tools (e.g. Looker, or similar BI tools), AI tools to enhance execution (e.g. Claude)
• Strong analytical mindset and understand pipeline quality, not just lead volume
• Experienced in attribution, funnel analysis, and measuring pipeline impact across complex B2B buying cycles
• Comfortable using modern tools and AI to enhance execution
• Able to work in European and East Coast friendly time zones

Responsibilities

• Drive pipeline generation
• Own marketing-sourced and influenced pipeline across key regions
• Translate business and marketing priorities into structured demand generation programs
• Partner closely with sales on account targeting and pipeline development
• Work cross-functionally with content, product marketing, events, and marketing operations to translate strategy into pipeline-generating programs.
• Lead campaign strategy and execution
• Plan and execute integrated campaigns across ABM, events and webinars, content, product releases, and partner marketing programs.
• Turn key initiatives into coordinated, multi-channel campaigns
• Maintain a balanced mix of always-on and campaign-driven efforts
• Optimize full-funnel performance and conversion
• Improve performance across the funnel throughout the entire buyer journey
• Optimize key touchpoints including: Website journeys and landing pages, Demo and high-intent entry points, Lead-to-opportunity progression
• Design and scale lifecycle and nurture programs to drive engagement and pipeline velocity
• Continuously test and improve conversion through structured experimentation (CRO)
• Own channel strategy and distribution
• Manage and optimize key channels including, social media, paid acquisition and retargeting, as well as email and lifecycle marketing.
• Ensure content is effectively distributed and adapted across channels and audiences
• Test and scale emerging channels (e.g. Reddit, programmatic, niche communities) to identify new sources of reach
• Run a structured test-and-learn approach across channels to identify and scale what works
• Measure, analyze and improve:
• Track campaign and channel performance with a focus on pipeline impact, efficiency, and scalability
• Build visibility into performance drivers across the funnel
• Use data to prioritize, iterate, and scale high-performing initiatives
• Leverage modern tools and AI to improve execution and efficiency

Benefits

• Own demand generation at DeepJudge and define how pipeline is built and scaled, rather than inheriting an existing playbook
• Join at an inflection point, with the recent launches, growing US market presence, and strong product-market fit in legal
• Real ownership with short feedback loops. Your work will have a visible, measurable impact on pipeline and revenue from day one
• A high degree of autonomy with the opportunity to build, test, and refine approaches, while operating in a lean and execution-focused environment
• A competitive compensation and equity package that reflects the leverage and strategic importance of the role

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed