Demand Generation Coordinator

Storesight LLC • Fayetteville, AR

7d

About The Position

This role plays a key part in driving lead generation, nurturing prospects, and accelerating sales opportunities for our B2B SaaS platform. The ideal candidate is a creative thinker with strong organizational skills, a data-driven mindset, and a passion for executing marketing strategies that generate measurable results.

Requirements

• 1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Creative thinker with a results-oriented approach to problem-solving.

Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.).
• Manage the creation and execution of ABM (Account-Based Marketing) initiatives to target high-value accounts.
• Monitor and report on lead funnel metrics, ensuring leads are nurtured effectively through the buying journey.
• Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to execute email campaigns, landing pages, and nurture programs.
• Maintain data hygiene in CRM systems to ensure accurate reporting and segmentation.
• Track and analyze campaign performance metrics (e.g., MQLs, SQLs, pipeline growth, ROI).
• Provide insights and recommendations to optimize demand generation activities.
• Work closely with sales, content, and product marketing teams to align messaging and ensure campaign success.
• Coordinate with external vendors and agencies as needed for campaign execution.
• Stay updated on industry trends, competitor activities, and emerging demand generation strategies.
• Identify new channels and tactics to drive lead generation and engagement.

Benefits

• Competitive salary
• Paid vacation and sick time
• Health, dental, and vision insurance
• Company-paid life insurance
• Supplemental Insurance
• 401(k) and Company match
• Opportunities for career advancement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees