Demand Generation & Content Specialist

FULLTHROTTLE

About The Position

We are seeking a dynamic and results-driven Demand Generation and Content Specialist with a builder mentality. This role requires the ability to write compelling thought leadership articles, scope landing pages in Figma, and pull CRM/Salesforce campaign performance reports. The specialist will report to the VP of Marketing and own demand generation for fullthrottle.ai from lead to post-sale, encompassing content strategy, email automation, paid campaign management and asset design, CRM operations, and reporting. The ideal candidate understands B2B SaaS buying cycles, knows how to generate qualified pipeline, and drives demand by creating valuable content that turns prospects into loyal clients. This role is for individuals who move fast, require minimal direction, can manage multiple complex workstreams simultaneously, and pivot without losing momentum, thriving in owning outcomes rather than tasks with measurable impact at a high-growth company.

Requirements

3-6 years in demand generation, growth marketing, or content marketing role within B2B SaaS / AdTech / MarTech.
Demonstrated ability to generate qualified pipeline through content, email, and paid channels.
Hands-on Salesforce and CRM campaign management, reporting, lead routing, and data hygiene.
Proven email marketing execution of strategy, copywriting, build, deployment, and performance analysis.
Strong writing across formats: long-form articles, short-form ad copy, website copy, email sequences, and sales collateral.
Technical writing skills, particularly in SaaS/B2B.
Wordpress hands-on capability for landing page builds and content updates.
Ability to analyze campaign data, diagnose underperformance, and act on findings.

Nice To Haves

Experience with ActiveCampaign CRM system for automation and lead nurturing.
Background in press relations, media outreach, and awards submissions.
Familiarity with content planning and project management.
Understanding of programmatic advertising concepts: DSPs, audience targeting, identity resolution, attribution measurement.
Comfortable with tools like Adobe Workfront, Asana, Bitly, Monday, Figma.
AI fluency: you know how and when to use tools like Claude, ChatGPT, MidJourney to move faster, and when not to.
Self-directed: you define next steps, manage priorities, and deliver without hand-holding.
Creative range: you can write up to 1,500-word articles and sketch a landing page layout in the same workday.
Analytical instinct: you look at performance data and ask the right questions before drawing conclusions.
Speed with quality: you move fast without cutting corners on what matters.
Pivot-ready: you context-switch between complex workstreams and adapt quickly when priorities shift.
Strong communicator: your writing is clear, and stakeholder updates are proactive.

Responsibilities

Write and publish articles, press releases, thought leadership pieces, eBooks, white papers, and case studies aligned to ICP pain points and B2B SaaS buying stages.
Develop and execute email drip campaigns from strategy and copy through build, deployment, and performance analysis.
Produce sales collateral (1-pagers, decks, nurture sequences) that clearly communicate fullthrottle.ai's value.
Conduct interviews with internal SMEs and external thought leaders for content and webinars.
Write and submit award nominations and press-worthy content to build brand recognition.
Scope and wireframe landing pages, email templates, and ad creative concepts in Figma (actively shape the visual direction).
Build and launch landing pages directly in WordPress using page builders and form integrations.
Maintain visual consistency across campaign assets: ads, emails, landing pages, and social creative.
Manage paid campaigns across Google, LinkedIn, Meta, and programmatic channels (hands-on management).
Monitor budget pacing, bid strategy, and creative performance; make optimization decisions independently.
Run A/B tests on copy, creative, and audience targeting; document findings and iterate fast.
Track and report on CPL, pipeline contribution, ROAS, and performance KPIs tied to revenue outcomes.
Drive SEO and backlink strategy to support organic lead generation alongside paid efforts.
Operate Salesforce at a power-user level: campaign objects, lead routing, reports, dashboards, and data hygiene.
Build and manage automation workflows in ActiveCampaign: architect lead scoring, segmentation logic, and funnel stage progression.
Analyze performance across all channels; bring proactive optimization recommendations.
Collaborate with Sales to align pipeline stages, case studies, collateral, and lead quality feedback loops.
Track and manage inbound leads through the full sales pipeline with clean, consistent documentation and reporting.
Build, update, and optimize landing pages and website content directly in WordPress.
Implement on-page SEO best practices across all web content.
Coordinate with web development teams or external resources when backend support is needed, with enough technical fluency to scope work clearly.