Demand Generation Associate

DraftKings Inc.

3d•Onsite

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Demand Generation Associate, you’ll drive outbound acquisition efforts by identifying, sourcing, and engaging high-potential prospects. You’ll build a customer pipeline from the ground up through strategic research, cold outreach, and disciplined follow-up that directly supports VIP player acquisition. In this role, you’ll help create a seamless, compliant, and player-first experience while partnering closely with the VIP Acquisition Team to deliver qualified opportunities that fuel long-term growth.

Requirements

Bachelor’s Degree, with up to 1-2 years of experience in sales, business development, or a similar customer-facing role.
A competitive and proactive mindset with the confidence to pursue new opportunities through outbound outreach and relationship-building.
Strong research, organizational, and communication skills with the ability to quickly learn new tools, systems, and workflows.
Coachability, adaptability, and a desire to grow within a fast-paced, highly collaborative, and performance-driven environment.
Ability to obtain and maintain required State Gaming Licenses.

Responsibilities

Own demand generation efforts from initial prospect research through light qualification and handoff.
Source and enrich prospective player data through public research, internal tools, referrals, and strategic list-building initiatives.
Execute structured multi-channel outreach campaigns in compliance with regulatory and responsible gaming standards.
Maintain strong daily activity levels while consistently achieving qualified opportunity and pipeline targets.
Deliver a professional, compliant, and player-first acquisition experience while partnering cross-functionally to improve outreach strategies and conversion opportunities.