Demand Creation Lead, Amazon

Kimberly-Clark • Bellevue, WA

8d • $140,320 - $173,360 • Hybrid

About The Position

The Demand Creation Lead, Amazon leads strategic marketing planning and execution to drive holistic demand creation across Kimberly-Clark’s Feminine Care and Child Care Amazon business. The role integrates retail media, organic levers, and enterprise media partnerships to create and capture demand across the full shopper path to purchase. It provides marketing and consumer expertise for integrated business plans that deliver volume, share, and profit objectives, while strengthening the strategic partnership with Amazon through alignment to customer business models, actionable insights, and thought leadership.

The role leads full-funnel strategy and execution across media, content, and commerce, including annual marketing plans and budgets, launch go-to-market plans, on-site retail media, affiliate and organic levers, optimization, and measurement. It serves as the primary customer contact for demand creation, insights, and joint business planning, and provides digital commerce leadership within the broader marketing organization. The position uses cross-functional collaboration and a test-and-learn approach to improve performance and support sustainable brand growth.

Requirements

• At least 5 years of experience in consumer promotion, field sales, and marketing.
• Experience in the consumer packaged goods (CPG) industry.
• At least 1 year of experience in Amazon or performance media; budgets of $10 million or more are ideal.

Nice To Haves

• Master’s degree or MBA.
• Experience working with large retail accounts.

Responsibilities

• Lead cross-functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Participate in Digital Pods to advance cross-functional objectives, accelerate decision-making, and coordinate execution across media, content, and commerce.
• Develop insight-led, full-funnel programs integrating retail media, organic levers such as Brand Stores, PDPs, and content, and enterprise media partnerships across the Amazon ecosystem.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies aligned with brand and customer objectives.
• Build a test-and-learn culture by defining customer-specific learning agendas, executing experiments, and applying data-driven insights to improve performance.
• Lead annual Amazon marketing strategy, planning, and budget development, allocating investment to balance demand creation and capture while delivering volume, share, and profit targets.
• Own 360 launch go-to-market demand plans across Feminine Care and Child Care to support sustainable growth and brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, strengthening partnerships through collaborative programs and shared growth initiatives.
• Provide Digital Commerce leadership and strategic thought partnership within the broader marketing organization, delivering points of view, insights, and recommendations for enterprise decision-making.
• Own on-site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams on cohesive full-funnel strategies and the end-to-end customer journey into Amazon.
• Set optimization and measurement direction for demand creation, defining success metrics, learning agendas, and decision frameworks; work with analytics and agency teams to interpret reporting and translate insights into optimization actions and recommendations.

Benefits

• Flexible work model blending remote work with intentional in-person collaboration.
• Eligibility for a target bonus.
• 401(k) and Profit Sharing plan.
• Comprehensive benefits suite.
• In-country relocation support for the chosen candidate, subject to applicable mobility policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed