Demand Creation Lead, Amazon

Kimberly-Clark • Bellevue, WA

6d • $140,320 - $173,360 • Hybrid

About The Position

The Demand Creation Lead owns strategic marketing planning and execution to drive holistic demand creation across Kimberly-Clark’s Feminine Care and Child Care Amazon business. The role integrates retail media, organic levers, and enterprise media partnerships to create and capture demand, influence shoppers throughout the path to purchase, and deliver a cohesive full-funnel approach. The position provides marketing and consumer expertise for integrated business plans designed to achieve volume, share, and profit objectives, and strengthens Kimberly-Clark’s strategic partnership with Amazon through customer-model alignment, actionable insights, and thought leadership.

The role leads cross-functional planning and execution with Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising. It owns annual Amazon marketing strategy, planning, budgets, launch go-to-market demand plans, on-site retail media, affiliate and organic demand levers, measurement direction, and optimization frameworks. The Demand Creation Lead also serves as the primary customer contact for demand creation, insights, and joint business planning, and provides digital commerce leadership and recommendations within the broader marketing organization.

Kimberly-Clark offers a flexible work model that blends remote work with intentional in-person collaboration. The role is based at the Bellevue Sales Office, is full-time, and may include in-country relocation support for the selected candidate. The listed US base salary range is $140,320–$173,360, with eligibility for a target bonus and benefits including a 401(k) and Profit Sharing plan.

Requirements

• At least 5 years of experience in consumer promotion, field sales, and marketing.
• Experience in the consumer packaged goods (CPG) industry.
• At least 1 year of experience in Amazon or performance media.

Nice To Haves

• Experience with Amazon or performance media budgets of $10 million or more.
• Master’s degree or MBA.
• Experience working with large retail accounts.

Responsibilities

• Lead cross-functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising to deliver holistic demand creation strategies.
• Participate in Digital Pods to advance cross-functional objectives, accelerate decision-making, and coordinate execution across media, content, and commerce.
• Develop insight-led, full-funnel programs that integrate retail media, organic levers such as Brand Stores, PDPs, and content, and enterprise media partnerships.
• Partner with agencies and Amazon Advertising to design, activate, and optimize strategies aligned with brand and customer objectives.
• Build a test-and-learn culture by defining customer-specific learning agendas, executing experiments, and applying data-driven insights to improve performance.
• Lead annual Amazon marketing strategy, plan, and budget development, allocating investment between demand creation and demand capture to support volume, share, and profit targets.
• Own 360 launch go-to-market demand plans across Feminine Care and Child Care to drive sustainable growth and support brand equity.
• Serve as the primary customer contact for demand creation, insights, and joint business planning, and strengthen partnerships through collaborative programs and shared growth initiatives.
• Provide digital commerce leadership and strategic thought partnership within the broader marketing organization, including clear points of view, insights, and recommendations.
• Own on-site retail media, affiliate, and organic demand levers, and collaborate with social, national, and video teams on cohesive full-funnel strategies and the customer journey into Amazon.
• Set optimization and measurement direction for demand creation efforts, defining success metrics, learning agendas, and decision frameworks.
• Partner with analytics and agency teams to interpret performance reporting and translate insights into optimization actions and strategic recommendations.

Benefits

• Flexible work model blending remote work with intentional in-person collaboration.
• Eligibility for a target bonus.
• 401(k) and Profit Sharing plan.
• Comprehensive benefits suite.
• In-country relocation support for the selected candidate, subject to applicable mobility policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed