Demand Capture Manager, Search & AI

Zip Security•New York, NY

7d•Hybrid

About The Position

Zip Security is seeking a Demand Capture Manager, Search & AI to capture existing demand from security buyers researching solutions on platforms like Google, ChatGPT, and other AI answer engines. This role is crucial for ensuring potential customers find Zip Security and converting their interest into sales pipeline. The ideal candidate will be an expert in SEO and AEO (AI Engine Optimization), with a strong curiosity for Google Ads. This position involves end-to-end ownership of organic and AI search strategies, guiding the paid search program in collaboration with an external agency, and receiving support for reporting and strategy development. The role is designed for someone who is driven to understand the 'why' behind performance metrics, not just report on them.

Requirements

2+ years in SEO, growth, search, or digital acquisition, preferably in B2B SaaS or a similar high-consideration category.
Deep technical SEO expertise, including crawling, indexing, site architecture, structured data, Core Web Vitals, redirects, canonicals, and the ability to diagnose technical search issues independently.
Genuine curiosity about AEO, GEO, and LLM visibility, with hands-on experience experimenting with how brands earn citations within AI answer engines like ChatGPT.
Working knowledge of Google Ads and the ability to integrate keyword strategy across organic and paid channels.
Strong analytical skills and hands-on proficiency with Google Search Console, GA4, and modern SEO tools, with the ability to investigate data anomalies.
Experience connecting acquisition activities to conversion, pipeline, and revenue, and translating complex datasets into clear, actionable recommendations.
Comfort operating independently, with support available from the team and agency for reporting and strategy.
Cybersecurity experience is a plus but not required; a strong search operator who can learn the market is prioritized.

Responsibilities

Develop and own Zip's SEO strategy, covering technical foundations (crawling, indexing, site architecture, structured data), content, internal linking, and authority building to win high-intent queries.
Establish and execute Zip's AEO strategy to increase visibility and citations on platforms like ChatGPT, Google AI experiences, and other answer engines as buyers research security and compliance topics.
Create a search roadmap based on actual buyer questions, prioritizing topics and queries by commercial opportunity rather than just search volume.
Build a conversion engine by analyzing visitor behavior, identifying friction points in high-intent journeys, and testing landing pages, messaging, and calls to action to convert visits into qualified pipeline.
Develop a unified keyword strategy across paid and organic search, determining which queries are best suited for paid campaigns, organic content, or a combined approach, and guiding the Google Ads agency.
Define and shape reporting that links search, AI visibility, and website behavior to pipeline and revenue, with team support for report building and strategy.
Foster a culture of experimentation by turning observations into hypotheses and measurable experiments, including identifying competitor search and AI visibility that Zip should capture.
Own the distribution strategy for created content, deciding how and where content is distributed across channels.