Decision Analyst: Onsite

Huntington National Bank•Congress Township, OH

18h•$70,000 - $140,000•Onsite

About The Position

This position is available to be filled at any Huntington corporate office location. Senior Data Analyst, Public Website Performance. In this role, you will be the dedicated analytics partner for the public website, helping Marketing and Digital teams understand how visitors find, engage with, and convert through our digital experiences. You will turn digital behavior, marketing performance, and customer journey data into clear business recommendations that improve acquisition, engagement, conversion, relationship growth, and the overall public website experience.

Requirements

Communication and storytelling strength with the ability to turn data, dashboards, and complex analyses into clear recommendations and executive-ready narratives.
Business and marketing acumen, including an understanding of how marketing efforts drive customer acquisition, engagement, conversion, and business growth.
Banking product familiarity, including consumer and business banking products such as checking, savings, deposits, lending, and digital banking experiences.
Analytical problem solving and experimentation mindset with the ability to define the right question, structure ambiguous problems, identify root causes, and recommend practical next steps.
Digital performance analytics experience across funnels, traffic sources, campaigns, landing pages, audience segments, customer journeys, and conversion outcomes.
Stakeholder management and collaboration with the ability to build trusted relationships across Marketing, Product, UX, Technology, and Analytics teams.
Technical fluency with large datasets, SQL, Python or R, business intelligence tools, and digital analytics platforms.
Curiosity and learning agility with a desire to understand customer behavior, market trends, emerging search capabilities, and new digital measurement approaches.
Bachelor's degree in Business, Economics, Decision Sciences, Statistics, Operations Research, Applied Mathematics, or Engineering.
A minimum of 1 year of experience in data mining, programming, or statistical analysis.

Nice To Haves

3+ years of experience in financial services
Advanced degree in a related field
Experience with Adobe analytics, digital marketing analytics, conversion funnel analysis, and customer journey analytics.
Knowledge of consumer banking, business banking, account opening, lending applications, deposit growth, cross-sell, retention, and relationship deepening journeys.
Experience using SQL and at least one of Python/R
Experience translating analytical findings into business recommendations for cross-functional stakeholders.

Responsibilities

Partner with Marketing, Product, UX, Technology, and Analytics teams to define public website performance questions, success metrics, and priorities.
Analyze customer acquisition, engagement, conversion, retention, cross-sell, and relationship growth across public website journeys.
Measure key funnel outcomes, including visitor-to-application, application starts, application completions, account openings, account fundings, and deposit growth attribution.
Conduct funnel, behavioral, and journey diagnostics to identify drop-off, friction, abandonment, navigation patterns, content engagement, and opportunities to improve conversion.
Translate analytics findings into recommendations that improve customer experience and business performance.
Develop clear, executive-ready stories that explain what is happening, why it matters, and what actions the business should take.