Dealer Program Specialist

Hankook Tire America Corp.

12d

About The Position

The Dealer Program Specialist is responsible for leading the execution, adoption, and performance of the Hankook One program across all participating dealers within the assigned region. This role serves as the primary liaison between Hankook corporate, the regional sales team, and dealer partners—ensuring program standards are met, performance targets are achieved, and dealers receive the support needed to maximize growth.

Requirements

Experience in automotive, tire, or retail program management; field sales or dealer development experience preferred.
Strong communication and relationship‑building skills with the ability to influence without direct authority.
Proven ability to analyze data, interpret trends, and translate insights into actionable recommendations.
High level of organization, time management, and self‑direction.
Proficiency with CRM platforms, reporting tools, and Microsoft Office applications.
Ability and willingness to travel frequently within the assigned region.

Nice To Haves

Bachelor’s degree in business, marketing, or a related field preferred.

Responsibilities

Program Management: Oversee full implementation and ongoing management of the Hankook One program across regional dealers, ensuring compliance with program requirements, brand standards, and operational expectations.
Dealer Engagement: Build strong relationships with dealer principals, managers, and frontline staff to drive program participation, training, and performance.
Large Dealer Channel Support: Serve as a resource and contact for major car dealer groups in the region, ensuring alignment with leadership, and consistent execution across all rooftops.
Performance Monitoring: Track dealer KPIs, analyze program data, and identify opportunities to improve sales, profitability, and customer experience.
Training & Support: Deliver in‑person and virtual training on program components, systems, merchandising, and best practices.
Field Visits: Conduct regular dealer visits to assess program execution, provide coaching, and ensure brand consistency.
Cross‑Functional Collaboration: Partner with regional sales teams, marketing, operations, and corporate program leaders to align strategies and resolve dealer issues.
Reporting: Prepare program performance reports, insights, and recommendations for the Regional Director and corporate stakeholders.
Program Optimization: Identify gaps, propose enhancements, and support pilot initiatives to strengthen the Hankook One program.