Dealer Performance Specialist (2 openings)

Audi RED•Toronto, ON

4d•CA$70,000 - CA$85,000•Remote

About The Position

Audi RED is a new organization formed through a partnership between BIMM Management Group and Audi. It aims to be a technology center for Audi's digital experience ecosystem, focusing on excellence, innovation, design, and delivery. Audi RED will act as a bridge between agency and product, using technology-driven solutions to enhance customer experience and service design. This role involves working with a group of OEM Auto Dealerships in North America, serving as a liaison between the Field Team, Audi Dealership Managers, Internal Stakeholders, and cross-functional teams. The primary focus is on program enrollments, support, training, issue resolution, and monitoring performance metrics to optimize conversion. There are two openings for Performance Managers, one supporting Western Canada (MST hours) and one supporting Eastern Canada (EST hours). This is an existing vacancy with a desk waiting.

Requirements

5+ years experience in website management, digital marketing, or related fields.
Proficiency in web analytics tools (such as Google Analytics, Adobe Analytics) to analyze website performance metrics.
Knowledge of SEO principles, including on-page and off-page optimization strategies.
Familiarity with content management systems (CMS) and website optimization tools and CRM tools (Salesforce).
Strong analytical abilities to interpret data, generate insights, and make data-driven decisions to improve website performance.
Experience in setting up, tracking, and analyzing key performance indicators (KPIs) related to website traffic, user behavior, and conversion rates.
Knowledge of digital marketing strategies, including PPC campaigns, social media marketing, content marketing, and email marketing.
Understanding of how various marketing channels contribute to website performance and overall online presence.
Awareness of user experience (UX) and user interface (UI) best practices to enhance website usability and conversion rates.
Ability to conduct usability testing and gather user feedback to optimize website design and functionality.
Experience in managing website projects, coordinating with cross-functional teams, and overseeing website updates, improvements, and launches.
Strong leadership skills to manage dealer relationships, set objectives, and drive performance improvements.
Excellent communication skills to collaborate with stakeholders, present findings, and convey recommendations effectively.
Ability to identify issues affecting website performance and implement solutions proactively.
Capacity to adapt to evolving technologies, trends, and industry best practices to keep the website optimized and competitive.

Nice To Haves

Relevant certifications in web analytics, SEO, digital marketing, or project management could be advantageous and demonstrate expertise in specific areas.
Fluent in English and Mandarin.

Responsibilities

Serve as a connection point between Dealers, Field Reps, 3rd Party vendors and Internal stakeholders facilitating communication and collaboration.
Handle the process of enrolling dealers in programs, likely related to the oADD platform.
Provide support to dealers on the platform, analytics and associated programs. Lead training initiatives for the dealer.
Develop an in-depth understanding of the oADD program and platform to act as a reliable source of information, guidance and coaching.
Assist in resolving B2B and B2C issues that may arise from dealers or connected 3rd parties.
Monitor and enhance performance and lead metrics for assigned dealers and oADD’s related performance of brand websites.
Assist field teams in educating and promoting awareness of the program among stakeholders.
Regularly assess the quality, accuracy, and relevance of all content on the website. Ensure that the content aligns with the brand's messaging, goals, and audience needs.
Evaluate content from an SEO perspective, ensuring that it contains relevant keywords, follows best practices for search engine optimization, and is structured to improve search performance.
Analyze how website content impacts visitor behavior and conversion rates. Implement strategies to improve user experience and encourage desired actions (e.g., purchases, sign-ups, inquiries).
Keep the website content up to date by removing outdated information, refreshing stale content, and adding new, relevant material.
Conduct regular keyword research to identify new opportunities for content creation or optimization based on current search trends and user intent.
Monitor the performance of different content pieces using analytics tools to measure their effectiveness in attracting traffic and achieving conversion goals.
Assess how content contributes to the overall user experience (UX) of the website, ensuring it engages visitors and guides them through a seamless journey.
Ensure all content complies with legal requirements, industry standards, and maintains accuracy and authenticity.