Dealer Marketing Manager

Harbinger Motors Inc.•Garden Grove, CA

17h•$100,000 - $140,000•Hybrid

About The Position

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation. The role Harbinger goes to market through a growing network of commercial vehicle dealers. As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution — the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience. Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow. You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools. The role requires equal strength in relationship management, field execution, and performance analysis.

Requirements

5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred
Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority
Track record of translating national campaigns into local activation and measuring results at market/partner level
Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
Strong presentation, facilitation, relationship-management, and conflict-resolution skills
Ability to analyze performance data and turn findings into practical recommendations
Able to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area

Nice To Haves

Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure
Experience launching a dealer network, entering new markets, or supporting a new product line
Working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals
Experience with local paid media, retail merchandising, or dealer training
Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)

Responsibilities

Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets.
Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.
Develop turnkey dealer assets — messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.
Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.
Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly.
Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.
Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market.
Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well.
Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans.