Daycare Marketing And Enrollment Specialist

The Learning Experience•Parker, CO

1d•Onsite

About The Position

The Enrollment Specialist is a key role focused on driving new family enrollment at The Learning Experience (TLE) in Windermere. This position involves direct engagement with prospective parents, guiding them through the decision-making process, and converting inquiries into completed registrations by scheduling and supporting center tours. The ideal candidate will possess persuasive communication skills, sales acumen, an operational focus, and strong follow-through to facilitate families' enrollment. Additionally, the specialist will assist the Center Director in overseeing the daily operations of the center, ensuring compliance with state licensing regulations, managing staff, and fostering a positive environment for children, families, and employees.

Requirements

2+ years of experience in sales, customer engagement, or enrollment
Strong verbal and written communication skills.
Organized and results-oriented, with a track record of meeting performance goals.
Ability to manage competing priorities and follow through.

Nice To Haves

Experience in education, childcare, or franchise operations a plus.

Responsibilities

Improve lead-to-registration conversion rates across assigned centers.
Manage key metrics including scheduled tours, show rates, perform the tour and complete enrollments.
Follow up with prospective families through structured and timely outreach.
Serve as the first point of contact for parents via phone, email, and text.
Communicate clearly, answer questions, and provide helpful information.
Schedule and confirm center tours, ensuring smooth handoffs and timely follow-up.
Deploy personalized email and text campaigns to re-engage open or inactive leads.
Use provided templates, adjusting messaging to reflect center-specific context.
Creating a 30-60-90-day marketing plan, executing through community involvement and driving community brand awareness.
Track performance data and refine messaging strategies for better results.
Collaborate with Center Directors to prioritize actions.
Share tools and recommendations that support strong family tours and follow-up.
Provide light coaching on outreach strategy, scripts, and parent engagement.
Clearly articulate TLE’s value proposition, from curriculum and safety to overall experience.
Ensure consistent messaging that reflects brand standards and priorities.